Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Courses & Coaching
    • Coaching
    • Flower Math
      • About Flower Math
    • Wedding Templates
      • Contracts For Florists
      • E-mail Templates For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • All Courses
    • Free Resources
  • Workshop in April
  • Testimonials
    • Student Success Stories
    • Flower Math Testimonials
    • Art of Good Biz Testimonials
  • Blog
  • Login

By Alison Ellis Leave a Comment

How To Improve Your Floral Business

How Are You Going To Improve Your Floral Business?

Step 1. Finish the year strong so you can start strong!

In today’s live Tuesday Q&A I take real questions from real florists…including questions on:

  • Freelance Floristry,
  • Florists Using Pictures That Aren’t Their Work,
  • The Cost Of Candles,
  • Last-Minute Changes,
  • When Do You Bring In Design Help,
  • Estimating Sales Goals,
  • When Florists Get Engaged,
  • & I share tips for A Discouraged Florist in her second year of business.

Click to watch:


Start your January STRONG with me in The Art Of Good Business program. Click here for details and click HERE to apply for a scholarship! Scholarship applications must be received by Dec. 10th at midnight Eastern time. Course Registration CLOSES on Dec. 20th.


Remember:

Clear Communication.

Authenticity Marketing.

Streamlined Sales Systems.

If you want to get good at sales, join me in The Art Of Good Business!


Closing note:

It’s easy to get discouraged; it’s more work to stay focused and on-task to gain momentum in your business; don’t get discouraged.

You can eliminate the competition and become the clear choice by sharing the voice of your brand.

Thanks so much for watching! Questions for me? Get in touch: floralartvt@gmail.com

xo. -Alison

 

December 4, 2019 — 12:38 am

By Alison Ellis Leave a Comment

Shop Small Sale

Forget about Black Friday, I’m all about shopping small with Small Business Saturday!

I run a small business,

you run a small business,

and I’m passionate about investing in the growth of small businesses!

Now thru Tuesday, Dec. 3rd at 5pm Eastern you can SAVE $20 OFF individual courses AND Save $40-50-185 OFF Course Bundles during the #shopsmall Sale!

  • Contracts For Florists  Reg. $99….$79 on Sale Now
  • How To Write Proposals That Sell Reg. $99….$79 on Sale Now
  • Website Bootcamp Reg. $99….$79 on Sale Now
  • 3-Course Bundle of Wedding Templates SAVE $40 Off on Sale Now
  • 5-Course Bundle of Wedding Templates + E-mails SAVE $50 Off on Sale Now
  • 6-Course Bundle with Flower Math + 5 Templates SAVE $185 Off

These savings are FOR YOU…because I spent years seeking education and perfecting these tips and tricks that I share with florists around the world.

Whether you need a new contract, an update for your website, a shortcut for writing proposals OR the whole kit & kaboodle, Click on any link to SAVE Today!

Sale ends Tuesday at 5pm. Don’t miss out! Because your savings won’t end today….you’ll save time every time you use ’em!

xo. -Alison


I know what it’s like to run your business on a shoestring budget. It’s how I’ve stayed in business for over 17 years!  I know these courses will save you time and money so you can work smarter, not harder! 

November 29, 2019 — 9:38 pm

By Alison Ellis Leave a Comment

How Florists Book Great Clients

Want to know the keys to booking great clients?

I would have given just about anything to know how to find good clients when I was starting out in my business.

Even after I put in years of work and my experience grew in business, I had to actively seek out more knowledge on managing and retaining awesome clients.

Self-learning kept my business moving forward.

I’ve spent time reading, attending conferences, and diving into high-level online education programs to gather a few more tools for my business tool belt. I know the right advice can take years off your learning curve, which is why I invite you to learn with me as often as I possibly can!

Booking great clients is just the tip of the iceberg!

Florists have to know how to attract awesome clients, pre-screen and pre-qualify, run a kick-butt consultation, and close the sale if you’re going to consistently book customers and I’d love to share what I’ve learned with you in my NEW TRAINING FOR FLORISTS on Patreon where we’ll officially kick off Lessons 1-3 in November.

 


If you missed last week’s live chat you can click to watch it below!

Remember: booking great clients is only the beginning.

If you want a behind-the-scenes class on how I’ve learned to attract great clients and book my calendar year after year, join my new online training program on Patreon TODAY.

You’ll learn how to:

pre-qualify clients and STOP WASTING TIME;

run a phone consultation with flair and BOOK CLIENTS WITHOUT A MEETING;

and ATTRACT THE RIGHT CLIENTS with better branding and marketing efforts that are authentic to YOU.


Click here to sign up today.

November 12, 2019 — 6:39 pm

By Alison Ellis Leave a Comment

Join Me On Patreon

Want to book weddings more quickly?

I’m hosting a new training on Patreon!


The intention of this 6-month training is to serve as a behind-the-scenes pass to the strategies I use to attract awesome clients year after year and help you improve your booking, marketing and branding efforts.

Become a Patron!

In this private subscriber-only forum we’re going to dive deeper into EXACTLY how you can pre-qualify clients, perfect your consultation process, book weddings more quickly, and build a long-lasting brand.

Let me tell you a little bit more about this new thing I’m trying….

Become a Patron!


Question:

Would you like to get a closer look at how I fill my calendar every year with AWESOME CLIENTS WHO TRUST ME and book me without a meeting?

Answer:

Now, you can join me in a NON-Facebook space where you get behind-the-scenes training on:

  • How To Identify & Pre-qualify Customers BEFORE investing time in a consultation and proposal.
  • Phone Consultation Tips & Scripts (so you don’t have to meet clients until you’ve been paid).
  • Branding Building & Marketing Prompts for 6 months of weekly blog posts, social media content, IG posts. (This is for anyone who says “I don’t know what to write about” or “I don’t know what to post”.)

Sound good? Join me & become a patron today!


In this new subscriber-only space on Patreon, we’ll hone in on your ideal customers, sales copy, marketing strategy, and increase your confidence when pre-qualifying clients so that you can LOVE your business (and your life!) as you set yourself up for business success in the long run!

From where to find the right customers to spending less time on consultations, members can ask me anything about streamlining your systems to help you gain more freedom and ensure longevity in your business.

Become a Patron!


Goals:

The goal is to create a professional, curated group that’s NOT ON Facebook so that I can provide off the charts value.

We’ll be focused specifically on attracting clients, booking clients and developing a personal connection with your brand (even if you’re not sure you have a brand yet!).

I am ALWAYS engaged in what I call “the art of good business”;

this means ALWAYS striving to streamline, perfect and hone my skills, not only in floral design, but in ALL the elements of business that make up a high quality brand.

The training starts November 18-20th and then, you’ll continue to receive monthly training sessions thru April. (You don’t need to attend live to access the training!) If I reach 100 subscribers, I’ll release 2 videos (or mix of video and live Q & A) per month thru April!

Become a Patron!

 


Your success is my #1 goal. That’s why I’m offering multiple tiers of membership on Patreon–you can choose which subscription meets your business goals & budget. The first tier of membership is just $9 per month.

If you haven’t been over to Patreon yet, it’s a super user-friendly space where creators, artists, writers and teachers share their work with the people who sign up to support them, or learn from them, on their creative journey (aka their Patrons!).

If you’re reading this, but you’re not familiar with me yet, I’m Alison Ellis, a floralpreneur® with over 25 years of design experience. And while floral design is what brought me to the floral industry, my passion for the art of good business is what’s kept me in business for over 17 years!

Ask me anything! Leave a comment on a post anytime and I’ll address your questions in the upcoming training. You’ll get 3 training sessions in November. This may be a mix of recorded trainings and live Q & A…your input will help shape the content I deliver to you!

Become a Patron!

This is a super up-close and personal look at how I “conduct myself in business” and I’m looking forward to helping you incorporate some of my tips and tricks into your systems, too.

I’d be honored to have you join me on this brand building journey!
With love from me to you,
Alison

Note: Payments for the current month will be due on the day you subscribe and then, on the 1st of the month for recurring subscriptions. You can unsubscribe at any time.

Become a Patron!

 

November 1, 2019 — 10:52 pm

By Alison Ellis Leave a Comment

Frequently Asked Questions from Floral Designers

FAQ’s

Florists have a lot in common….but no 2 florists are exactly alike!…

Which is why when a floralpreneur® asks: Which course should I take first?

The answer really depends on your own personal business goals and struggles…

Here are a few frequent Q’s and A’s to help you choose the courses that are right for you:

[Read more…]

March 13, 2019 — 3:57 pm

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10
  • Next Page »

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service Delivery Fees design tips e-mail E-mail Templates for Florists FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back Holly Chapple Pillow Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Recipes Testimonials The Art Of Good Business The Flower Podcast websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (3)
  • Boutonnieres & Corsages (2)
  • Building A Brand (112)
  • Business Plan (21)
  • Coaching (14)
  • Contracts (7)
  • Courses (50)
  • Customer Feedback (10)
  • Customer Service (46)
  • Delivery & Set-up (3)
  • E-mail Etiquette (11)
  • Floral Design (128)
  • Floral Industry (191)
  • Floral Workshop (19)
  • Flower Blog (164)
  • Flower Business (178)
  • Flower Math (45)
  • Frequently Asked Questions (25)
  • Giving Back (1)
  • Home-Studio Florists (77)
  • Ideal Customers (49)
  • Inclusivity (5)
  • Marketing (75)
  • Online Business Education for Florists (160)
  • Photography tips for Florists (1)
  • Pricing (46)
  • Pricing Tips For Florists (22)
  • Proposals (23)
  • Recipes (5)
  • Uncategorized (4)
  • Websites (35)
  • About
  • Courses & Coaching
  • Workshop in April
  • Testimonials
  • Blog
  • Login

Copyright © 2023 Fresh Event Design, LLC · Website Designed by Zach Hoag