Real Flower Business

Education and Business Training for Floral Designers.

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Giving Yourself A Raise

Hey Floralpreneurs! When is the last time you gave yourself a raise? Now that Valentine’s Day is over, it’s a good time to evaluate whether it’s time for a pay increase. Because as a business owner it’s up to you to increase your salary from time to time, but how do you do it? ❤️

I have 3 tips for you today if you want to pay yourself more, but you’re not sure how to get there. Take a moment to watch and share with a flower friend you know and love!

Free Pricing Chat Sign Up!

Also, I mentioned that I’m hosting a Free Pricing Chat for Florists on March 7th—so if you want to join me you can sign up now to get on the list! After the chat, a replay will be available for a limited time so make sure you get on the list.

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How Should Florists Set A Minimum

I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below!

Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!

Here’s what’s covered:

➤Why Florists Need A Minimum

➤How To Determine A Minimum For Your Business

➤How To Communicate A Minimum To Customers

 

Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to help weed people out! And adding a minimum to your website isn’t enough.

That’s why it’s important to understand WHAT your minimum is and HOW to present it to your clients.

I hope you’ll enjoy the replay AND I really hope you’ll sign up HERE for the Free Pricing Chat for Florists on Oct. 13th with 3 Numbers Florists Need To Know! 

If you have any questions for me, feel free to get in touch!

xo. -Alison

 

View this post on Instagram

 

A post shared by Alison Ellis (@realflowerbusiness)

Don’t forget to register HERE for the Pricing Chat on October 13th at noon EDT/9am PDT!

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Fall Business Plan And Setting A Minimum

Happy Monday, Floralpreneur® and Shana Tova! As we transition to autumn–and a new year–I want to let you know that I’ll be live twice this week to talk about Business Plan Strategies and How To Set Minimums!

In order to succeed in your business, you have to start moving on the path that gets you closer to your goals now!

That’s why I’ll be live 2x this week to share some strategies and simple tips I use to stay on track in my own floral design business: 

#1. First, I’ll be live on Tuesday at 11am Eastern/ 8am Pacific with my Patreon members for a Fall Business Plan Check-In to help you keep your business on track and set future goals! 

 #2. Then, on Thursday, I’ll be live on Instagram 👉 @realflowerbusiness HERE at 12pm Eastern/ 9am Pacific to talk about Setting Minimums and I’ll share some tips on how to communicate your minimum to customers!

  • If you’ve never set a minimum or you’re thinking of raising your current minimum, this chat is for you!
  • Make sure you’re following me so you can get notified when I go live!

 

View this post on Instagram

 

A post shared by Alison Ellis (@realflowerbusiness)

 

If you have any questions about joining either of these live sessions, get in touch!

Mark your calendar for Tuesday at 11am EDT on Patreon and Thursday at noon EDT on Instagram, and I’ll plan to see you 2x this week!

Keep doing beautiful work and I’ll see you soon!

 

With love from me to you,

Alison Ellis

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Pricing Chat for Florists

Floralpreneurs! You’re invited to my FREE Pricing Chat for Florists on St. Patrick’s Day!

Mark your calendar for Wednesday, March 17th, at NOON EST/ 9am Pacific/ 4pm London. Click HERE to register for the live Q&A!

Register to Join me!

In this live chat I’ll cover:

  • 3 Numbers You Need To Know
  • 3 Easy Steps to calculate your profit margin
  • Why tracking your profit margins are SO important
  • The importance of setting a profit goal, NOT a spending goal
  • AND I’ll address your questions LIVE

Make sure to join me live so I can answer YOUR specific questions! I look forward to seeing you there!

Click to sign up

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Foam Free Wedding Arbor

Foam free floral arbors are fun and easy to do!

I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the flowering! [Read more…]

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