Real Flower Business

Education and Business Training for Floral Designers.

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Because You’re a Maker

It doesn’t matter if your favorite blog is closing because you are a maker.

And you will make more. You will keep on making until you’re done. Because that’s what makers do.

We design because we love this work.

We take classes and seek out inspiration from other florists we admire because we love to do this work really well.

Click to watch “What does it mean for your business now that Style Me Pretty is closing?”:

It cannot be the end of your marketing plan if your favorite blog closes its doors.

It’s OK to miss it….a lot of people who’ve been devoted fans for many years may miss it.

But you are a maker. You’re the one who makes the content that beautiful blogs want to share. You’ll make more. And more….and more.

Remember: The only thing you own online is your own website!

It’s the only thing you truly control. Instagram, Facebook, just like your favorite blog, can disappear, too, so what’s your plan for when that happens? Where will your best stuff be then?

On your own website, floralpreneurs. That’s where you want to shine.

What to do now: Instead of simply moving those ad-dollars to another online platform, re-invest back into your own business!

 

Put that ad budget into a website upgrade, take an online course….or attend a workshop….or take the funds and give yourself a raise.

You are your own best representative for your business. You have the power to get that SEO all on your own. The power is in your hands (and inside your computer….aka on your website!).

Keep doing beautiful work!

With love from me to you,

Alison

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Overcome your fear of blogging

Have you blogged lately?

If you’ve been participating in my January Blog Challenge I want to say thank you for joining me! If you’ve taken some action I’d love to hear from you. Shoot me an e-mail at floralartvt@gmail.com and let me know what you’re up to...

This is the final week of the live challenge!

If you haven’t had a chance to join yet Click HERE to get in my FREE Pop-Up Group on Facebook to participate!

I’ll be LIVE at 12pm EST on Tuesday, Jan. 30th for Week 4 of the Blog Challenge!
You don’t need to have a blog yet to sign up!

Remember:

Building an awesome website is an ongoing journey.
Our website is our online storefront.
It’s our first impression.
It tells our story.
(It’s a little piece of our heart.)
And it’s never “done”.
But sharing that piece of our heart can be intimidating.
In fact, it can be so intimidating that some people can’t push through the fear.
And the fear holds them back.
So they can’t shine;
they can’t truly “be their best brand”….because no one can actually see how good they are.
So these brands remain hidden. Their uniqueness is kept a secret.
But we cannot keep our awesome qualities hidden if we want to work with more awesome clients.
We have to show our ideal customers who we are so they can find us.

On Fear & Creativity…

Whether you push through fear on the daily, or sometimes you find that fear holds you back, Click HERE to watch “On Fear & Creativity”; a behind-the-scenes livestream from my private Facebook group for my course, The Art of Good Business.

Enrollment is open for The Art of Good Business.

If you like my website tips and enjoy this blog challenge, I’d be honored to have you to Join me!

Click here for details on the course (and even check out a free sample preview of the course).

A note from Jessica Ormond to the paid members of our private Facebook group:

“Hey everyone! I just have to say this course, Alison’s content works! If you are dragging your feet in applying the materials, just do it! Do whatever little piece you can fit in during wedding season…here’s my story …

I still have website tweaks to make but my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.

…just booked as my biggest gig yet, by $3k….”

Read more of Jessica’s results from the course HERE.

how to build a better website

More from Alison…

I help florists create engaging websites, find ideal clients and build long-lasting brands.
If you’re not sure if one of my courses is right for you please feel free to e-mail me anytime.
I’m happy to answer any questions you may have.
With love from me to you,
Alison
Get in touch: floralartvt@gmail.com

Try a free course! CLICK HERE.

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January Blog Challenge

best business courses for florists

Hey Floralpreneurs! You’re invited to join me in January for a FREE blog challenge.
I’m SO FOCUSED on “doing work” that I make it a point to share my best work on my blog.
Instagram can change its algorithm, Facebook can change it’s policies, but my website, well I OWN that which means my blog is the only thing that’s actually *mine* online.
​​​​​​​
Blogging is a tried and true way to build a solid business, but it does take practice.
If you’ve been hesitant to start a blog or you’re struggling with what to write or perhaps you simply fell away from your existing blog because you got busy with “other stuff” (like Instagram!), click here to join me in January in my Pop-Up Group on facebook.
It’s free, it will be fun!, and I expect it will help you tune into the voice of your business and your brand in the upcoming year. (Even if you’re still not quite ready to commit to blogging yet!)

Here’s the lineup:
Monday, Jan. 8th: Why a Blog still matters + What to blog about
Wednesday, Jan. 17th: 6 Tips to get you started
Thursday, Jan. 25th: Gaining Traction with SEO
Tuesday, Jan. 30th: Build a better blog

Time: 12-12:30pm EST each week.

This challenge is FREE.
And you don’t have to have a blog (yet) to join!

Can’t join me live?….No problem. Catch a replay in our Pop-Up group after the livestreams.
I’ve been planning ahead even more than usual for 2018 and I hope you are gearing up for what’s to come in the new year as well….
But I also hope you’ll hang your business owner hat by the door and just enjoy some time OFF this holiday season. 
You’ve earned it.
What’s the point of working so hard if we don’t make the space to enjoy ourselves outside of work!? Unplug. Tune into loved ones. Be merry.
In January, we’ll start off fresh! Blog challenge begins Monday, January 8th.
With love from me to you,
Alison
P.S. If you haven’t grabbed my FREE Website Tips for Florists, click HERE to get ’em.

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What I’m Obsessed With In My Business Right Now

I invited floralpreneurs to join me for a LIVE chat in my Facebook group in December so I could share what I’m obsessed with in my business right now…and what I plan to stay obsessed with for the forseeable future. I hope you’ll watch and get obsessed, too!

Click to watch!

And if you’re ready to “get obsessed” and you’re interested in The Art of Good Business CLICK HERE.

If you’d like to see a full list of my courses, Click here.

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The best way to evaluate a course: Real Florist Reviews

In my last two blog posts I shared survey results from real florists on why they did not sign up for my course, The Art of Good Business, and today I want to share the outcome and results from real floralpreneurs who DID take the leap to join my course.

I truly believe the best way to evaluate a course is to hear from real life florists.

(You can check out a FREE preview of the course here.)

Here’s what real florists had to say about The Art of Good Business:

“There is so much content in this course! Definitely exceeded expectations.
The most important part of this course for me was the section on choreographing the customer service portion of my business. I am learning how to communicate clearly and lead my clients in a way that builds trust and sets realistic expectations.
This course is great for anyone that is ready to refine their business practices. You have to be ready to take action for this to really make a difference.
I really enjoyed the live portion of the course…Felt like having you there with us.”
-Jessie Partridge
“Because it was nearly impossible for me to atend the live stream, it was invaluable to be able to watch when I was able to.
This is a terrific course for a floral design company to take their business knowledge to the next level. It also supports and confirms a more experienced designer and can round out any deficits.”
-Lisa Sommers
“I was hesitant to start and not finish the course online, but this course was very accessible.
 
[This course is for]…anyone and everyone seriously interested in improving their business. Learning to be passionate, but at the same time differentiate a hobby from a business.
I would love to do it again…”
-Sarita De Castro
“Being a success is more than dollars earned, recognition, or floral-designing mastered. More than visibility on social media or working prestigious venues. The integrity of delivering great value with integrity and client’s perception of being well served is what is a worthy goal. AND the work is mine to DO not just to KNOW. This falls in line with my personal life values so I’m happy to put this at the top of my list of business goals…
It was worth every penny. It was at the top of my affordability at this time in my fledgling business. And I did not have to get a hotel room or plane ticket, which kept me in the game.

I am so happy with the value of this course. I didn’t even know that all of THIS is exactly what I needed to know!“
-Cathy Lamb

 

“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business. The Art of Good Business is a guide book for my future.“

-Rebecca Raymond

Jessica Ormond shared in our private Facebook group:

“Hey everyone! I just have to say this course, Alison’s content works! If you are dragging your feet in applying the materials, just do it! Do whatever little piece you can fit in during wedding season…here’s my story …

I still have website tweaks to make but my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.

…just booked as my biggest gig yet, by $3k….

They refused to give me a budget. Just said that they were willing to pay what was reasonable, flowers were a priority, and they knew they were going to be a big chunk so they intentionally saved in other places. It was sooo had to leave my money shoes in the closet and not make disclaimers when I sent the proposal.

In two hours she texted to say everything looked perfect… She signed the contact in 24hrs. And, she picked me over one of the more prestigious shops in town.”

Floralpreneurs told me that November, January and March are the best times to start my course so I’ve set up 3 new sessions so you can learn at your own pace.

REGISTER FOR 3 NEW SESSIONS:

0.1  DOORS OPEN NOW-NOV. 30

0.2  DOORS WILL OPEN JAN. 1-31

0.3  DOORS WILL OPEN MAR. 1-31

The Art of Good Business includes:

  • 6 pdfs (over 125 pages of lessons + 8 pages of worksheets) that you can download right to your computer; you can even print out the entire course if you’d like.
  • 10 videos with over 4 hours of content to supplement the pdfs.
  • Plus monthly livestreams in our private Facebook group to help move you through the course all year long! In our private group we can interact with one another (including other florists) and I can address your specific questions.

If you want to design a more engaging website, attract better clients and stop worrying about what “other florists” are doing, let’s dive into The Art Of Good Business.

REGISTRATION IS OPEN NOW THRU NOV. 30TH!

(check out a FREE preview of the course here.)

Click HERE to join my course today!

Feel free to contact me with questions here: floralartvt@gmail.com