Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis

3 Keys To Booking Great Clients

What does your business need to move forward?

Wouldn’t it feel good to have clients who dig your work and trust your expertise?

You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.

  • You want to avoid wasting time on price shoppers.
  • You want clients who appreciate your talent.
  • You want to nail your marketing strategy.

If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…

AND you want to feel more respected, professional and in charge…

Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!


In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!


Full Retail Price is $396 HERE

OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.

Become a Patron!

The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!

You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.

But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.


You’ll get:

Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.

Including:

  • 3 Keys To Booking Clients
  • Marketing vs. Branding Tips
  • 3 Blogging Strategies
  • Contact Form Tune Up
  • Growing An E-mail List
  • Pinterest 101

+ a Transcript of A Real Phone Consultation!

+ 10 Weekly Social Media Prompts!


Here’s What Patreon Members Say About This Training….

Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.

Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!


Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….


Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…


Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…


Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.

Your 2021 events calendar may feel busy or even overbooked, but what’s happening beyond 2021?

Click to watch a replay of my livestream from July 22:

REMEMBER Full Retail Price is $396, but you can get it all for just a $29 subscription to Patreon! It’s month-to-month, meaning you can unsubscribe at any time and there’s no longterm commitment when you join!

Become a Patron!

Note: There are multiple Patreon Tiers, but the $29 Tier is the only one with access to ALL that you get in this course!

 

July 21, 2020 — 3:02 pm

By Alison Ellis

3 Essential Things All Florists Must Know

There are 3 Essential Things All Florists Must Know.

In addition to floral design you must be able to master the following:

1. How to attract clients who are eager to work with you.
2. How to close the sale to book the gig.
3. How to turn a profit on every order you make.

Talented floral designers still have to develop your marketing and sales skills, too.


Click to watch my July 7 Live Q&A: What to focus on in your business right now!

Focus on your core to set yourself up for success. And if you need help leveling-up, let’s work together!


Have you heard about The Art of Good Business?

In the month of January, we’ll revamp your website to increase engagement, walk through ways to streamline your sales and booking process, and tell the story of your personal brand in a more compelling way.
Imagine stopping price shoppers in their tracks and finding more clients who are excited to book with you!

Click to Enroll!


Here’s what some of my students have accomplished over the last few months…

  • Added their own personal voice to About page so it expresses their real life experience and awesomeness.
  • Identified new income streams and how they can position their existing clients to upgrade.
  • One floralpreneur® went from a 1 page website to a professionally designed new website with some strategic help from me–as well as monthly blog prompts, a new contact form, and clear messaging designed to attract more customers who are eager to book.
  • All of my students have new branding confidence with refreshed website copy, streamlined sales systems to book clients quickly, and social media prompts designed to help them speak to the hearts of their ideal customers!

Are you ready to be the next success story?

Join the January Live Session of The Art of Good Business Today! We begin Jan. 8th!

It could cost you $30,000 to hire a branding expert!

…but you don’t need to be a branding expert to develop your brand…

and you don’t need thousands of followers to have a good brand, either!

However, you do need to dig deep to understand what having a “good brand” means to your customers so that you can create a marketing strategy that works for your unique business goals.

Ready to unearth your unique strengths & set the course for your brand, your business and your life? Click here to learn more about the course!

With love from me to you,
Alison

July 7, 2020 — 7:22 pm

By Alison Ellis

How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

[Read more…]

June 23, 2020 — 1:57 pm

By Alison Ellis

May Tuesday Q&A Replays

After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!

First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!


Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.


We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!


I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!

Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!

xo. -Alison

June 1, 2020 — 12:49 pm

By Alison Ellis

Marketing Shortcuts

Do your customers love your website?

That’s not a rhetorical question. How does your website look right now? What do customers tell you about it?

Your website has a job to do! It must:

  • Eliminate confusion.
  • Communicate your brand story.
  • Help you get found without paying for ads.
  • Add clarity and purpose to your marketing strategy!

If you’re like most of the florists I work with, you got into this business because you love flowers–not because you love web design and social media strategies!

But an engaging website and branding message are what bring the best clients to your business in the first place! And if your competition “looks better” online, well, they may just get the sale based on a 3-5 second glance.

So, be honest….Do your customers LOVE your website?

  • Is your website “current” and up-to-date?
  • Does your bio page or blog mention your “most recent work in 2017”?
  • Do clients consistently compliment your website and tell you how great it is?
  • Can customers easily find you through a Google search?
  • Does your website “do the work” for you?

Marketing is one of the most time consuming (and tricky) parts of running a business. And we all know that you never get a second chance to make a first impression!

Which is why now is the perfect time to improve your first impression on your website and add purpose to your brand strategy.

Introducing my Website Bootcamp & Marketing Shortcuts!

Take The Shortcut


You’ll learn:

  • Quick tips to improve your website in 3 days or less
  • My fastest, easiest blogging tricks to add content to your website
  • How to start an E-mail list so you can reach your customers directly
  • My #1 Tip to STOP writing proposals for clients who cannot afford you
  • Plus I’ll tell you EXACTLY what to blog about and post on social media for the next 10 weeks!

Take The Shortcut

This online course includes a compilation of my BEST lessons on how to attract great clients and improve your website!

 


You’ll get:

+ 3-Day Website Bootcamp: Improve Engagement, Branding & SEO

+ Social Media Prompts: 10 Weekly Posts To Boost Your Branding

+ Branding & Marketing Video lessons including:

  • Marketing vs. Branding: What’s the Difference?
  • 3 Blogging Strategies: Improve SEO & Branding
  • Contact Form Tune Up: Pre-qualify Clients
  • Tips To Growing An E-mail List (That Doesn’t Suck)
  • Pinterest 101: It’s still relevant so follow these basics

Full Price $298

You Save $100 Off!

Sign Up To Take The Shortcut

Plus you’ll get these BONUSES:

+ 3 Easy (and free!) Mood Board Tips

+ How To Present A Proposal That May Be Over Budget


 

I stand behind all of my courses, however, sales are final.

If you have questions before, during or after taking a course just get in touch! floralartvt@gmail.com

xo. -Alison

 

floral design business courses, floristry, floral design, Alison Ellis

May 19, 2020 — 12:39 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

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FOR WEDDING FLORISTS:

Get Flower Math

Read my book: Falling Into Flowers

Wedding Templates for Florists

Wedding Bouquet Tips

FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

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