Consultations and sales skills are crucial areas of the floral design business that can take some time to figure out.
The first thing I learned in my business was how to price flowers, but the next most important part of my business success that I had to work on was booking new clients (even though my business was brand new!) and closing sales (without feeling too pushy or salesy).
I trained in several flower shops in my teens and early 20’s so I developed some sales skills along the way, but the truth is that most of the shops I worked in did not do weddings.
In fact, my first wedding experience presented itself in 2001 and I can tell you that I was hooked right away!
After 24 years, I still love the details and precision of wedding work.
From that very first wedding I became obsessed with the delivery and set-up schedule so we can make everything come together in perfect timing.
And I can still remember learning how to make my very first classic spiral bouquet!
What I discovered is that the steps that come before all of the design and delivery work require some more expertise and guidance.
The fact is consultations and sales take practice!
When you lead a consultation, what do you even ask?
When it’s time to write a wedding proposal or quote, what should that really look like? How much detail do you share?
I know that when I was starting my own business I certainly had zero confidence about leading clients through the sales process.
I was winging it and embracing the “fake it ’til you make it” mentality!
The good news is that all of the above can be learned and over the next several years I figured it out!
And one day, a florist friend suggested that I should share my steps, my exact wording and my booking process by selling templates and I got to work on my Wedding Templates for Florists! You can grab them now and put them to work in your business today!
The Wedding Templates Bundle includes:
5 Steps To Book Weddings More Quickly
How To Write Proposals That Sell
Contract for Florists
Wedding Workflow: 16 Steps to Client Management
E-mail Templates for Florists
And Bonus lessons!
Get Wedding Templates Here!
Naturally, I learned through trial and error.
I can still remember the first time I had a consultation on my own and how I bravely acted like I’d done this before…no big deal! But in reality, it was a big deal and that was just the start of hundreds of consultations to come.
I learned something after every consultation I conducted, but it took years before I truly felt comfortable taking the lead in a consultation.
And after the consultation…
When it came to writing proposals, I got some bad advice early on that I quickly learned to ignore!
Running a business means overcoming doubts and other obstacles on a near constant basis.
Even after decades in business, there’s more to learn, improve and refine on your business path.
Because trends come and go, and our customers are always evolving so we must evolve, too!
No matter how long you’ve been in business, if you’d like a shortcut for proposals, contracts, the most frequent email communications with clients and every step to follow to book wedding clients, you’ll find a bundle of my Wedding Templates Here!
Even if you just pick up 1 great tip or strategy to help book a new client, these templates are worth their weight in gold.
Need more help? Any questions for me? Reach out anytime! info[at]realflowerbusiness.com
