Is your Instagram engagement down?
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!
YOU control your branding and marketing strategy…
So while Instagram may be of help to some businesses in the short term, you should always focus on the LONG GAME when you are planning for your business.
It’s easy to get distracted by “likes” (and endless scrolling), but successful entrepreneurs don’t get distracted. They get laser focused.
What are you doing to get laser focused on your brand strategy (for the long run)?
I’ve been running my business for 18 years and I don’t focus on Instagram followers so much as I focus on creating valuable content and connections that benefit my ideal customers.
If you want to learn more about what I mean, click here for details on the program I teach every January, The Art of Good Business. I’ll break down the most important steps you want to focus on to build a brand (and a branding strategy) that sets your business up for the long run.
You can check out this quick intro from inside the course:
Remember: There’s no such thing as a “finish line” when it comes to building a solid brand. Once you have a great brand, you have to keep it up! Maintain the high standards that earned you that reputation. And keep doing beautiful work!
With love from me to you,
P.S. The Art of Good Business is a self-paced online course that you can do anytime on your own, BUT I walk you through it every January–because I don’t want you to just sign up for the course, I want to see you get results! So I am here to walk you through the steps and answer your questions this month and every month. Click here to learn more.