floral business - Real Flower Business

Want to take a quick tour of my studio?

I’m known for bringing floral designers behind the scenes of my business, so when I was asked to share a look at my studio this summer I headed straight out to record a quick tour.

This isn’t some “picture perfect” version of my studio space. It’s not a staged scene to show you how shiny clean and unbelievably rad my workspace happens to be.

No, that’s not how I roll….because I know YOU’RE A REAL FLORAL DESIGNER….and you’d know if I was fibbing. My studio isn’t “Instagram perfect”.

Because what I do is dirty. And I always wish I had more space.

I have stems deep in my apron pockets and corners of my workspace I never even see.

I stack about a dozen flower boxes to reuse for delivery and currently have more dirty vases on my counter than I care to admit.

I’m in awe of florists with picture perfect workshops without even a trash can or anti-fatigue mat in sight. In fact, I sometimes wonder do they actually do work here?!

I didn’t invite you to my blog to share a fake version of myself or my business.

Real flower business is what I care about. This is how I roll…

Come inside my home-studio and see where I work.

My work space is cute, and not very large, but I always make it work!

Even when I had my “big” wedding in June, I made it work.

And when I only had a tiny kitchen in my upstairs apartment, I made that work, too.

Because that’s what florists do.

I appreciate you taking a few minutes to watch.

IN FACEBOOK NEWS (wait, is that a thing?…)
I’ve been inviting floralpreneurs to join my Facebook group, Real Flower Business with Alison Ellis. Click HERE to ask to join.

Another Facebook group, you ask!? Why, oh why???

Truth? I was reluctant to start a group…because a group seemed like a lot to manage….but I’m trying it and so far I really, really like it. I love to interact with florists on a more intimate level about our unique business goals.

I’m always interested in what other florists are curious about. If you’re on Facebook and have a few floral designer friends in a forum you know that we share a lot of similarities.

Floral designers really are the coolest.

Thanks as always for reading and watching…and joining me on Facebook.

Keep
doing
beautiful
work.

With love from me to you,
Alison

Speaking of being in my studio… In the first print edition of Flirty Fleurs Magazine you see a shot of me in my studio. I hired photographer, Daria Bishop, to come out and snap a few pics while I was working on a wedding. This photo is more “staged”, but it’s still a real look at real work.

Issue #3 of Flirty Fleurs Magazine will be out soon! Check out the first two issues of the magazine here: http://flirtyfleurs.com/flirty-fleurs-magazine/

Check out a list of my course offerings here.

By Alison Ellis

A short winter’s nap

Happy Winter solstice, Merry Christmas, Happy Hanukkah, and a joyous everything to you.

I’m taking some actual time off this week to prepare for a busy holiday weekend.

I hope you will take some time off, too.

It’s time for family, food and reflections on a truly wonderful year.

Thanks so much for being a part of it.

xo. -A

I’ll see you here next week with a fresh post!

Treat your biz before the end of the year…

Have you been waiting all year to get Flower Math? You can still Save 10% OFF HERE.

Keep more of the money you’re already making. Invest in your business today.

And…start the new year on the right foot…

The Art of Good Business is on sale now and registration closes Jan. 7, 2017 at 7:00pm EST.

Read all the details HERE and click HERE to enroll today!

You can find a full list of my course offerings here.

Ask to join my closed group on Facebook HERE.

Are you on Instagram? Me, too. Find me: @floralartvt HERE.

And find more free videos on YouTube HERE.

By Alison Ellis

Transform your work into art.

Dear Floralpreneur,

Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“

(I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.)

Another note I wrote down years ago says: “Transform your work into art”.

As a floral designer I think transforming your work into art is easy to take literally. I named my business Floral Artistry, I mean, it’s kind of obvious, right? I transform my work (ie my flowers) into art (ie my arrangements).

But what I really think drives this idea for me, transforming work into art, is how to apply this concept to the business aspects of our creative business.

I try to turn the mundane, the necessary, the client management, the thankless, into art.

I practice being artful at running the business-side of my business.

The goal to “transform your work into art” can transcend the floral aspect of your business to encompass everything about your business; e-mails, proposals, meetings, phone calls, quotes, contracts, website design, you name it…because every single thing your customers experience defines your brand.

At their core, each of my courses is designed to help embrace the business-side of our work…but I’m going to take it a few steps further…

I’m going to walk you through exactly what I’ve done over the past 15 years as a small business owner to transform my work into an ideal customer experience in my newest course, The Art of Good Business, which starts January 9th-Feb. 6th.

You’ve heard me mention it before, but you can find details on my new course here!

Now’s the perfect time to invest in your business and focus on attracting more customers who don’t need convincing…because ideal customers already love you.

Why Act Now?

Registration closes Jan. 7th and payment plans are available until tonight, Monday Dec. 19th at midnight EST.

That’s just 1 day left to take advantage of the 2-payment plan option!

As a BONUS I am also including a free one-on-one strategy session with the first 10 floralpreneurs who register for the course.

Talking with floral designers is a true pleasure for me and I look forward to connecting with 10 floralpreneurs and learning more about your businesses.

Will You Join Me Live?

Join me on Facebook Live today at noon, EST. The topic is: How to get more rave reviews from your customers.

Great customer reviews are an integral part of attracting ideal clients and building your brand.

(Speaking of which, if you’re thinking of taking one of my courses read some of my testimonials and customer reviews here: http://realflowerbusiness.com/testimonials)

Take a minute and ask to join my facebook group! It’s a great way for us to connect and it’s my new favorite way to talk with floralpreneurs!

I’m livestreaming Monday, Dec. 19th at 12:00pm EST.

You can watch all of my livestreams on a replay any time in my Facebook group here.

I hope to see you LIVE in my group soon! If you’ve asked to join and have not yet been approved you may e-mail me at info@floralartvt.com to help speed things along. If it’s unclear whether you’re a floral designer it does take longer for an approval.

Thanks for tuning in and taking the time to read my e-mails. I know your time is valuable and I appreciate you making some time for me!

As always…

Keep

doing

beautiful

work.

With love from me to you,

Alison

Check out my course offerings HERE for details on all of my courses, including 2 FREE COURSES, Flower Boss and 4 Pricing Mistakes Florists Make.

P.S. If you’re a floral designer who’s digging my content and/or my courses, please share the Floral Artistry love via e-mail, Facebook, Instagram, sky writing, what-have-you with a florist you know and love. (I truly appreciate your support in cultivating other floral pros.)

Are you watching your profit margins? Check out Flower Math, The Florist’s Guide To Pricing & Profitability. Click HERE to read all the details and save 10% Off today.

Are you ready to make 2017 your most profitable year yet?

If so, click here to start today!

By Alison Ellis

If you went out of business, would people notice?

I jotted down a note on a piece of scrap paper that hangs around my desk. I come across it from time to time. It reads:

“If you went out of business, would people notice?”

I can’t remember what prompted me to write it down, but every time I see it I think “Ooh, that’s good.”

I want the answer to this question to be “Yes!”

Yes, without a doubt.

If I go out of business I want people to notice.

As I complete my 15th year in business and look ahead towards 2017 with a wedding calendar that’s booked more quickly than ever before, well, I’m feeling lucky…and grateful…and like I’ve worked really hard to get here.

As a solo-business owner, or floralpreneur as I like to say, I struggled for years to find a mission, a purpose, a meaningful impact that I could make in the world.

I started my business with a mission statement, as all good companies do, and then I refined that mission over the years, but it always felt hollow or somehow fell flat. It wasn’t as purposeful as Ben & Jerry’s mission statement or other cool companies who use their profitability to make a positive difference.

I wanted to “do more”, but with a business as small as mine any donations or attempts to “make giving part of my growth strategy” (one of my favorite, inspired quotes from Danielle LaPorte) seemed insignificant….a drop in the ocean. And in truth, my customers didn’t even seem to care.

I always had core values, but I wasn’t communicating them to my clients.

I can tell you without a doubt the better I became at communicating my values to my clients, the more my ideal clients started responding.

Click to read my Core Values here.

I’m going to walk you through exactly what I did to determine these values and attract more of my ideal clients in my course, The Art of Good Business, Find details here!

I’ve said it before and I’ll say it again: Growing a business is a journey. It’s not a sprint, not a straight line, and every year is a learning year.

Communicating your Core Values can be an integral part of attracting ideal clients and building a reputable brand.

Join the #VowToGive Challenge!

If you want to make a bigger impact with your small business, join me in #VowToGive.

Here’s how I define my giving: For every wedding I book I donate 165 meals to the Vermont Foodbank. I commit $55 from every wedding sale to the foodbank and in 2015 I provided 4,800 meals through the Vermont Foodbank.

#VowToGive is easy to do and it feels good, too.

Perhaps you already have a charity or social mission for your business, but if not, now is the perfect time to start!

It’s easy. Just follow 3 steps:

First, choose a local charity or global charity that moves you and fits the core values of your business.
Second, define a dollar amount per wedding or amount of time you volunteer or sponsorship you’ll support.
Third, follow through! Send the check, show up, volunteer, sponsor and tell your customers about it.

You can pick a dollar amount per wedding, per month, or per year to donate to your charity of choice. It’s tax deductible and it’s good for business.

1, 2, 3…choose, define and follow through.

Take a minute and ask to join my Facebook group here! It’s a great way for us to connect and it’s my new favorite way to talk with floralpreneurs!

As always…

Keep

doing

beautiful

work.

With love from me to you,

Alison

What does great customer service feel like?

The most important thing I’ve done for my floral design business is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.

Want to find better clients?

Create a better customer experience.

What does great customer service feel like?

Do you remember the best customer service experience you ever had? A time when YOU were the customer and something stellar happened that made you feel great?

Maybe it was an unexpected refund you didn’t even have to ask for, or a hotel staff member who went above and beyond for you….maybe it was the super comfy leather chair in a waiting room that made your wait time a little more enjoyable…or the free refills…or the personal touch…a time when you experienced a better-than-average “result”.

How can you make you customers feel special?

1. Think of a real life customer service experience where you were wowed. [Even better, think of a brand that continually wows you with their service.]

2. Write down all the details….what did you expect to happen? How was this experience with this company or brand different/better?

3. Now consider how YOU can translate what was special about your experience into a customer experience for your ideal clients?

Tapping into what makes you one-of-a-kind propels your business.

Now…to expand on that…

Tapping into what your customers need is another meaningful way to speak to your ideal customers.

My downloadable pdf, Wedding Workflow, gives you a behind-the-scenes look at my 16 Steps to Client Management from the initial e-mail inquiry to a post-wedding followup.

Create a better customer service experience.

You can read the details on this downloadable course here including the table of contents with a list of all 16 steps!

It’s priced at just $19 and you can CLICK HERE TO GET IT.

DOES YOUR IDEAL CUSTOMER READ YOUR BLOG?

I challenged floralpreneurs to blog every week in November…HOW’D YOU DO?

I hope you’ll consider taking this challenge and show your blog some love with 4 fresh posts!

If this is the first time you’re hearing of the challenge, can you blog 4 times over the next 4 weeks, then?…

WHY DO YOU NEED TO BLOG?

Your website is where you really want to talk to your ideal customers.

Your website is the only thing you own.

JOIN ME LIVE ON FACEBOOK!

I’ve been livestreaming on Facebook.

Real Flower Business is the name of the group and it’s a great group of floral pros.

Join us in the group here: https://www.facebook.com/groups/RealFlowersBusiness

Thanks to everyone who’s already joined me!

As always…

Keep doing beautiful work.”

With love from me to you,

Alison

Find a list of my course offerings HERE.

P.S. If you’re a floral designer who’s digging my content and/or my courses, please share the real flower business love via e-mail, Facebook, Instagram, sky writing, what-have-you with a florist you know and love. (I truly appreciate your support in cultivating other floral pros.)

P.P.S. Are you still on the fence about Flower Math? Buy it today for 10% off HERE. (Get it before the end of the year and it’s a business expense for 2016.) Keep more of the money you’re already making in 2017!