Real Flower Business

Education and Business Training for Floral Designers.

By

Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business. [Read more…]

—

By

Delivery Tip For Wedding Flowers

How do you pack flowers for delivery?

Florists are always looking for hacks and tips for safe floral delivery.

There are a lot of specialized delivery units you can invest in, but check out this super simply and free delivery system I use for weddings.

I’ve had more than a few vases tip over in my van over the years, but this easy, free, reusable, recyclable delivery system is clutch!

I hope you dig today’s super quick tip.

With love from me to you,

Alison Ellis

Learn More About Alison Here

P.S. Yes those are little cocktail vases in the background filled with the side shoots of my dusty miller that I could not use in bouquets and centerpieces! Doesn’t everyone do that?

Additional Resources:

—

By

How Will Coronavirus Impact Your Wedding Business?

How will Coronavirus impact your small business?

It’s impossible to say for sure, but one thing’s for certain: your business will be affected.

The truth is that everyone and every business will feel the economic and social impacts of this pandemic so the question you may have at this point is: how much will it actually hurt your business?

Instead of panic or worry, focus on how you can pivot.

I won’t pretend to have all the answers, but I want to encourage you to consider how you can react with compassion in a time of uncertainty.

Watch my quick IGTV chat below for some thoughts on how we should proceed!

The bottom line: This is not just about your bottom line.

[Read more…]

—

By

Alison Ellis on Botanical Brouhaha Podcast

I’m a guest this week on Episode 3 of the BB+ Podcast.

BB+ are bite-sized episodes of the Botanical Brouhaha Podcast and I am so happy to share this short and sweet Q&A with you today!

In this Pricing Q&A for Florists we talk about:

  • How much should you charge for rentals?
  • How do you set a starting price/minimum on flowers?
  • Should you list your prices on your website?

Listen wherever you get your podcasts or click here to check it out: botanicalbrouhaha.com/bb-episode-3-alison-ellis-on-rental-pricing-floral-markups

It’s only 27 minutes long and I hope you’ll enjoy it!

BotanicalBrouhaha.com is a tremendous resource and inspiration for florists around the world; the floral industry is so lucky to have Amy McGee in our corner. Make sure you subscribe to the Botanical Brouhaha Podcast with Amy & Maria.

This was my first time on the BB Podcast, but I’ve been featured on BotanicalBrouhaha.com before!…

Click to watch a video from the BB Blog below and find my Master Your Pricing series featured on Amy’s blog HERE.

On a personal note

It was an honor to be Amy McGee’s guest on Episode 3 of the BB+ Podcast. I’ve known Amy for several years now and I can honestly say she is simply one of the best people. Period.

Not just one of the best floral design advocates.

Not just one of the best industry resources.

One of the best people on this planet.

And I’m proud to call her a friend.

And I’m ridiculously proud to be invited to serve as a resource for the Botanical Brouhaha podcast listeners in this episode.

Thanks for all you do for the industry, Amy, and thank you for your constant support of the work I do. In both small and big ways Amy always lets me know that what I do in the floral world actually matters…and there’s no way to express my heartfelt gratitude for that continued support!

Make sure to subscribe to the BB Podcast wherever you get your podcasts to show your support of this incredible resource and catch up with any episodes you may have missed.

xo. -Alison

Additional Resources For Florists:

—