Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop computer and didn’t even have a website. It was a simpler time in many ways, but reaching a wider audience and making an impression is so much more possible now than it was “back then.”
The past year has been so intensely busy and absolutely rewarding. Did I set out to start a second business? Not exactly. I know a lot more about selling flowers than I know about selling courses… I love the business side of our business. And while I’ve never worked as hard as I have the past 14 months, I am so grateful for the connections I’ve made with florists across the globe.
In September 2015 I had the idea to create a pricing course for florists to teach everything I know about pricing and profitability. I spent the next 6 weeks working nearly around the clock to bring the course to life. Flower Math is a pricing “tell all” course that brings you behind the scenes of 3 real weddings with real profits and floral recipes to show floralpreneurs that IT IS POSSIBLE TO HAVE A PROFITABLE FLORAL DESIGN BUSINESS. You can provide value to your clients and turn a profit at the same time! I didn’t have any intentions to create other courses….Flower Math was “my only idea”…and it felt like a big risk to put it out there. It’s a serious look behind the curtain of my biz.
I appreciate every single person who took a leap of faith to purchase one of my courses. The thing that thrills me most is how many florists have returned to buy more than 1 course. That’s the highest compliment. There’s nothing more rewarding than earning trust. It’s crucial to building a brand.
As I always say, Every year is a learning year!
Click below to watch The Worst Business Advice I Ever Took…I also share the BEST business advice I ever got! Check it out.