Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Courses & Coaching
    • Coaching
    • Flower Math
      • About Flower Math
    • Wedding Templates
      • Contracts For Florists
      • E-mail Templates For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • All Courses
    • Free Resources
  • Workshop in April
  • Testimonials
    • Student Success Stories
    • Flower Math Testimonials
    • Art of Good Biz Testimonials
  • Blog
  • Login

By Alison Ellis 1 Comment

What’s Good In Your Business?

Hey, Floralpreneur,

What’s Good? I mean what is really good in your business right now?

Are you crushing it in your design work this year?

Are clients over-the-moon happy with your professionalism and attention to detail?

What are people thanking you for lately?

Acknowledge the things that are going well in your business; congratulate your employees if they’ve helped you get here!

What’s happening in your business that you’re especially proud of?

What progress have you made over the last year…or two…or ten?

floral industry, floral training, business courses, floralpreneur

Now, what’s next?….

Every year I set a new goal. I identify an area with “room for improvement” and I get to work on that.

One year it may be a website upgrade (i.e. an investment in my business);

another year, I may focus more on the numbers (how much profit as a % am I making on each event, what’s the average sale, what’s the total sales projection for the year?);

it may even be as simple as reorganizing my workbench. (It doesn’t have to be “major” to be a significant change. Simply streamlining the physical work space counts toward this “room for improvement” goal.)

Momentum builds…

A few years ago I made a decision to spend more time on boutonnieres and corsages. It’s an area I’d often leave until last and then rush through a bit as I just wanted to “get it done”. Once I made a serious effort to dedicate more care and patience into my bouts and corsage work, I was happier with the end product!…and now it’s just “the way I do it”.

Each year’s resolution for improvement builds upon the last until the brand is stronger and stronger through practice and dedication to excellence in as many areas as humanly possible.

The moral of the story…

As small business owners we cannot be perfect in all ways at all times, but we must continually set new goals and raise the bar for ourselves if we’re doing the work of a good brand.

floral jewelry, floral bracelet, real flower business, Alison Ellis

Here’s a floral bracelet I made late on a Friday night for a wedding on Saturday.

Even though I’d had a long day, I kept my commitment to quality….because I’m the one who sets the standards.


Hey, have you unlocked The Vault yet? Get it for only $13 here.


Read more on setting standards for your work here!


Find out about more Alison here.

 

 

Share
Pin
Share
Tweet

July 24, 2017 — 12:44 am

CLIENTS GHOSTING YOU?
GET MY FREE E-MAIL COURSE "HOW TO BOOK MORE WEDDINGS MORE QUICKLY"!
Your Name:
Your Email:

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service Delivery Fees design tips e-mail E-mail Templates for Florists FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back Holly Chapple Pillow Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Recipes Testimonials The Art Of Good Business The Flower Podcast websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (3)
  • Boutonnieres & Corsages (2)
  • Building A Brand (112)
  • Business Plan (21)
  • Coaching (14)
  • Contracts (7)
  • Courses (49)
  • Customer Feedback (10)
  • Customer Service (46)
  • Delivery & Set-up (2)
  • E-mail Etiquette (11)
  • Floral Design (125)
  • Floral Industry (188)
  • Floral Workshop (16)
  • Flower Blog (161)
  • Flower Business (175)
  • Flower Math (42)
  • Frequently Asked Questions (24)
  • Giving Back (1)
  • Home-Studio Florists (75)
  • Ideal Customers (49)
  • Inclusivity (5)
  • Marketing (75)
  • Online Business Education for Florists (157)
  • Photography tips for Florists (1)
  • Pricing (43)
  • Pricing Tips For Florists (19)
  • Proposals (23)
  • Recipes (5)
  • Uncategorized (4)
  • Websites (35)
  • About
  • Courses & Coaching
  • Workshop in April
  • Testimonials
  • Blog
  • Login

Copyright © 2023 Fresh Event Design, LLC · Website Designed by Zach Hoag

CLIENTS GHOSTING YOU?
GET MY FREE E-MAIL COURSE "HOW TO BOOK MORE WEDDINGS MORE QUICKLY"!
Your Name:
Your Email: