If you missed my Facebook Live today, check out a replay here:
The topic is the hero’s journey of your small business. I wonder if you can relate?
These are the final few days to register for Session 2 of The Art of Good Business!
Click below to see what other floralpreneurs had to say about the course.
Click here to enroll today. The first 5 Floralpreneurs to register will receive a FREE 1:1 coaching call as a bonus!
Still not sure if The Art Of Good Business is right for you? Let’s hop on a call. I’m happy to answer any questions you may have.
Shoot me an e-mail any time at email@example.com
Join my Facebook group here and catch my next Livestream on Friday at 11:00am.
As a floralpreneur in the age of social media it can be difficult to avoid the pitfalls of comparison, which is why it’s important to always remember, looks can be deceiving.
We had a thaw that made it feel like spring yesterday. I was pruning my salix chaenomeloides and remembering what it looked like last summer.
These ‘fantail pussy willow’, or Japanese pussy willow, create a beautiful piece of shade in my garden. #myvermontgarden
It looks like I might sit here with a lemonade after a hard day’s work, but in reality….
The bench is actually broken. AND….it happens to be located right next to my compost pile.
Trust me, I never sit on this bench.
It’s easy to fall into the trap of believing what you see when people only share the very best of themselves.
Don’t let yourself be easily fooled.
Pause before comparing yourself to a social media presence that’s perfectly curated. (There may be a compost pile just out of the frame.)
What people really want–what clients really appreciate–is authenticity and expertise.
Of course, you want your realness to be real, real beautiful work, as well, but letting people in on what your brand is “really about”, that’s where you truly let your uniqueness shine through….your ideal clients will be attracted to that beam of trueness….the real you.
Pro tip: Honing the voice of your brand happens in these little social media moments and especially through your blog posts.
Tune into your ideal clients and tune out the competition. Click To Tweet
If you’re still working on finding your voice, then JOIN ME in March for the 2nd session of The Art Of Good Business! This is my LIVE course which begins Monday, March 13th-April 10th.
Time is running out. Register before the doors close on March 10th at 7pm EST!
The first 5 floralpreneurs who sign up will receive a FREE 1-on-1 coaching session (a $249 value).
Click HERE to read the details on The Art Of Good Business and if you’re not sure whether it’s right for you, shoot me an e-mail any time. This course will help you transform your business, but it’s not for everybody. Whether you’re a lifelong learner or you haven’t “studied” in over a decade, my course is designed to be user-friendly, informative, engaging and a major kick in the pants to start doing the work that attracts more clients who love you.
Here’s an Art Of Good Biz testimonial from Instagram:
maidenhairfloral: “Just do it!!! I’m already seeing results from the changes and adjustments that I’ve made since taking part in the class!”
As commander-in-chief of my one-woman-floral army, balancing time between my design bench and my office means my commitment to prompt e-mail replies can be a challenge.
One way businesses deal with e-mail is, of course, the auto-reply.
It starts out as an “away message” for a winter break and then, it turns into a regular habit…24/7 auto-reply.
The bottom line is this: An auto-reply is not customer service.
As prompt as it may be, it’s not a personal reply, so while it’s prompt, it feels impersonal.
There’s a time and a place for auto-reply, but if you pride yourself on customer service, limit your reliance on auto-respond.
And if you are going to use it make sure you remove your auto-reply once you are “back in the office”.
E-mail is a crucial part of your customer service experience.
I provide a personal experience for each client, however, it’s important that I streamline my processes whenever possible.
I created my E-mail Templates for Florists to help florists navigate some of our most frequent (& sometimes difficult!) customer conversations. Try ’em. You’ll like ’em.
Melissa said on Facebook:
“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell………ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys 😉”
Happy Valentine’s Day, Floralpreneurs!
Even during the hustle and bustle of a busy holiday it’s important to keep the customer’s experience in mind.
I made this video with advice to help keep your brand on point during the Valentine’s Day rush, which aired on FlirtyFleurs.com last week.
Click below to watch if you missed it!
Customer service is an essential piece of your brand and how the world sees you.
And if you’re ready to take your customer service to the next level, join me for The Art of Good Business which beings Monday, March 13th!