Real Flower Business

Education and Business Training for Floral Designers.

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Who Is Your Ideal Customer?

How do you define an Ideal Customer?

People talk about finding “ideal clients”, but it’s rarely defined.

The simplest definition of an ideal customer is: someone you want to work with over and over and over again.

You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).

Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!

We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.

You don’t have to join me live, but I will be here every  Friday in January to walk you through the course.

Learn More HERE!

Ideal customers choose your brand easily.

They are willing to pay what you charge.

They love your website.

They love you/your personality and/or your sales staff.

They get to yes, easily.

In short…

In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!

Ideal customers say, “this is for me…she’s saying what I’m thinking!”

You want your ideal customers to read your sales copy and think “yes, this is for me”.

Does your website and social media reach your clients like this?

If not, I can help!

Click here to learn more about The Art of Good Business!

Thanks for taking the time to check out my blog and watch my tips.

Keep doing beautiful work, Floralpreneur®.

With love from me to you,

Alison

P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.

This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!

 

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A Conversation with Koehler and Dramm

I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it’s for, what you can expect to get out of the book, and why I wrote it in the first place!

We talked about weddings, dreaming bigger in your business, checklists and production schedules, rediscovering a love for the customer and impacts of Covid moving forward.

Click to watch (or listen while you’re making holiday wreaths)! [Read more…]

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End of Year Planning and Business Review

What are you working on in your business over the next 90 days?

What’s working in your business? What’s not working?  NOW is the time to get clear on what your business needs from you and how you’ll continue to move forward into 2021.

The best way to combat overwhelm (or “covid fatigue”) is to set intentions, look at the real-life stats on “where you’re at”, and manage your own expectations on what matters the most to you/your business/your life over the next few months/year.

*And if you need some help with your end-of-year goal setting and business planning, join me & my Patreon member for affordable, behind-the-scenes training with me! These lessons are designed to encourage you to TAKE ACTION and implement the tips and tricks I share.

Click to watch my October “Reality Check-In”…. [Read more…]

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