Real Flower Business

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By Alison Ellis Leave a Comment

3 Keys To Booking Great Clients

What does your business need to move forward?

Wouldn’t it feel good to have clients who dig your work and trust your expertise?

You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.

  • You want to avoid wasting time on price shoppers.
  • You want clients who appreciate your talent.
  • You want to nail your marketing strategy.

If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…

AND you want to feel more respected, professional and in charge…

Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!


In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!


Full Retail Price is $396 HERE

OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.

Become a Patron!

The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!

You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.

But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.


You’ll get:

Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.

Including:

  • 3 Keys To Booking Clients
  • Marketing vs. Branding Tips
  • 3 Blogging Strategies
  • Contact Form Tune Up
  • Growing An E-mail List
  • Pinterest 101

+ a Transcript of A Real Phone Consultation!

+ 10 Weekly Social Media Prompts!


Here’s What Patreon Members Say About This Training….

Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.

Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!


Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….


Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…


Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…


Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.

Your 2021 events calendar may feel busy or even overbooked, but what’s happening beyond 2021?

Click to watch a replay of my livestream from July 22:

REMEMBER Full Retail Price is $396, but you can get it all for just a $29 subscription to Patreon! It’s month-to-month, meaning you can unsubscribe at any time and there’s no longterm commitment when you join!

Become a Patron!

Note: There are multiple Patreon Tiers, but the $29 Tier is the only one with access to ALL that you get in this course!

 

July 21, 2020 — 3:02 pm

By Alison Ellis Leave a Comment

May Tuesday Q&A Replays

After a busy May of guest appearances on my Tuesday Q&As as well as a guest appearance by me on Mornings with Mayesh, I’m taking a week off from my livestreams, but if you missed anything this month, don’t worry–you can catch the replays right here!

First up, Phebe of Popped With Phebe joined me live to talk about a new way she’s popping up with fresh flowers and live Zoom design workshops for local clients. She is a wealth of knowledge on client relationships so if you missed this one, make sure to click below to watch! Find Phebe’s online resources here!


Next, Yvonne and I talked about YOUR WEBSITE on Mornings with Mayesh on May 19th. Get some of our best website tips by clicking the video below and click here to grab the Website Bootcamp and Marketing Shortcuts I mention in this episode.


We closed the month of May with another special guest, Michelle Loretta, of Sage Wedding Pros. She brought us some straight talk on cashflow, finances and how to make it through 2020-2021 in your small business through the COVID-19 crisis. You’ll find Michelle and her online tools for wedding pros right here!


I’m looking forward to talking with you more in June….but wow, May was a fabulous month of sharing with floralpreneurs!

Do you have a question for an upcoming Tuesday Q&A? Don’t hesitate to be in touch!

xo. -Alison

June 1, 2020 — 12:49 pm

By Alison Ellis Leave a Comment

Wedding Postponements, Canceled Events, and Your Floral Business

Let’s talk about cancellations, deposits, refund requests and YOUR BUSINESS….

First, this is your business, which means you don’t have to do things my way.

What I do doesn’t have to be what you do. I recognize that there’s a lot to consider around postponing and pushback and you can watch a replay of my live Q&A where I address real florists’ questions.

Because what strikes me over the last couple of weeks/days is how florists are feeling sensitive and defensive about their own decisions.

For example, if a florist chooses to refund a deposit or partial deposit due to a COVID “situation”, that doesn’t mean that YOU have to refund and it doesn’t mean that you’re being judged or that you’re a bad person if you choose to keep a deposit.

It’s not unwise to amend your terms under these circumstances in order to reach an agreement with your clients.

HOWEVER YOU CHOOSE TO PROCEED UNDER THE CURRENT CONDITIONS IS UP TO YOUR BUSINESS POLICIES.

Ideally, your heart and mind are at peace with how you choose to proceed.

As a lawyer in my group put it:

You can be just as creative, and collaborative with your clients, regarding altering contract terms to fit the times, as you are in doing design work and taking care of your clients in the happier, floral area of your business.“


Frank Sinatra said, well sang, “I did it my way”….and that’s the situation you’re in now.

[Read more…]

April 26, 2020 — 8:36 pm

By Alison Ellis Leave a Comment

Business Tips For Florists

I’m hosting 3 livestreams in February in my Facebook group to answer real florists’ questions.

In this week’s Tuesday Q&A I’m talking about:

  • what to do when a wedding is canceled,
  • what to do when another business owner bad mouths your biz,
  • how to explain a minimum to clients,
  • how to get employees psyched for Valentine’s Day…

Plus….Beth asked:
Who’s your favorite designer and why?….
And “What advice would you give to your younger self?

Click to watch and tune in next Tuesday for another Q&A (click here to view the event on Facebook).


Links as mentioned in my video are below:

#1. Patreon Members get ALL the booking tips here: https://www.patreon.com/realflowerbusiness

#2. Valentine’s Day tips video as seen on FlirtyFleurs found on YouTube here: https://youtu.be/tOWRAY7dRpA

#3. Brand New Freebie “How To Grow An E-Mail List That Doesn’t Suck” here: https://realflowerbusiness.lpages.co/e-mail-growth-tips


Questions for me? Don’t hesitate to get in touch!

I may choose your question for an upcoming Q&A.

xo. -Alison

February 7, 2020 — 6:15 pm

By Alison Ellis Leave a Comment

Best Business Plan for Florists For 2020

I help florists learn how to enjoy their business!

Having a business you LOVE is absolutely possible for you. But LOVING your business doesn’t come for free, you have to work for it!

Click below to watch my final Tuesday Q&A of 2019 and if you want to take your business further with me in 2020, CLICK HERE for more details on The Art of Good Business or CLICK HERE to enroll now.


Are you Finishing The Year Strong?

Click to watch last week’s Tuesday Q&A HERE: Home Studio Florists Questions Answered

December 17, 2019 — 7:27 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

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FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

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*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

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