Education and Business Training for Floral Designers.
This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!
Click to watch today’s quick tips on “eliminating the competition”:
Inside The Art of Good Business is where I share the tools to help you… [Read more…]
People talk about finding “ideal clients”, but it’s rarely defined.
The simplest definition of an ideal customer is: someone you want to work with over and over and over again.
You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).
Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!
We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.
You don’t have to join me live, but I will be here every Friday in January to walk you through the course.
They are willing to pay what you charge.
They love your website.
They love you/your personality and/or your sales staff.
They get to yes, easily.
In short…
In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!
Ideal customers say, “this is for me…she’s saying what I’m thinking!”
You want your ideal customers to read your sales copy and think “yes, this is for me”.
If not, I can help!
Click here to learn more about The Art of Good Business!
Thanks for taking the time to check out my blog and watch my tips.
Keep doing beautiful work, Floralpreneur®.
With love from me to you,
Alison
P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.
I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.
I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.
After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.
My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.
Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.
Click to watch a replay of our chat below! [Read more…]