My one wish for my community of floralpreneurs this year is that you STOP worrying about the competition.
Click to watch today’s quick tips on “eliminating the competition”:
People talk about finding “ideal clients”, but it’s rarely defined.
The simplest definition of an ideal customer is: someone you want to work with over and over and over again.
You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).
Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!
We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.
You don’t have to join me live, but I will be here every Friday in January to walk you through the course.
They are willing to pay what you charge.
They love your website.
They love you/your personality and/or your sales staff.
They get to yes, easily.
In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!
Ideal customers say, “this is for me…she’s saying what I’m thinking!”
You want your ideal customers to read your sales copy and think “yes, this is for me”.
If not, I can help!
Thanks for taking the time to check out my blog and watch my tips.
Keep doing beautiful work, Floralpreneur®.
With love from me to you,
P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.
I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.
I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.
After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.
My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.
Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.
Click to watch a replay of our chat below! [Read more…]
You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.
If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…
AND you want to feel more respected, professional and in charge…
Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!
In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!
Full Retail Price is $396 HERE
OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.
The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!
You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.
But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.
Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.
+ a Transcript of A Real Phone Consultation!
+ 10 Weekly Social Media Prompts!
Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.
Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!
Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….
Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…
Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…
Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.
Click to watch a replay of my livestream from July 22: