Every floral designer encounters “price shoppers” from time to time. No business is impervious to price-focused shoppers. In other words, “price shoppers happen”…check out my flow chart below!
The longer we’re in business, the easier it becomes to see the red flags, stay firm in our pricing terms and eliminate price shoppers, but it can be challenging to work with price-focused clients at any stage in business.
Understanding how we price in our business is the #1 most important thing to helping us sustain our business.
Whether you post a minimum on your website or not, people sometimes just want to know “what’s the buy-in” before they’re willing to commit.
Sometimes price shoppers actually have a decent budget in the end! They’re not “one-size fits all”.
One person’s budget may be bigger than you think! They think it’s conservative, but to you, it’s HUGE!
In this video I share how a real customer answered my question “what is your budget”?
You may be surprised how much detail my potential clients are willing to share with me.
I also answer the question “should you charge for a proposal?”
And share some insights on how I set a minimum in this video, too!
How do I deal with price shoppers? Click to watch.
When customers understand our value, even a price shopper can turn into an ideal client.
Pre-qualification is part of my workflow process.
Attracting the right customers is what it’s all about in the end.
By attracting the right customer, I’m also letting the “wrong customers” know that I’m NOT for them.
You’re the only one who can do the work that you do with the unique touch and flair that you bring to the gig.
Our goal is to have a website that shows our ideal clients that they’re in the right place.
On the flip-side, the customer who don’t love us, will get that, too.
You have to know WHO you want to attract, and then you can repel the wrong people.
If a client asks for a price, I may just give it to them to try to book the gig.
Throw out a minimum. Give ’em a range. Ask ’em a few questions to find out what I need to know to start the conversation.
Know, like, and trust factor is critical.
We ask for a lot of trust from our clients.
It’s one thing to be found by potential ideal clients, but we also want to be chosen!
If we can be chosen from the inquiry form stage…..it’s an honor to receive that level of trust and interest.
I hope you enjoy these tips!
With love from me to you,
P.S. I mentioned a few courses in this live chat. Including:
E-mail Templates for Florists,
Flower Math, and
How long does it take you to make $1,000?
Find out about The Art of Good Business HERE! I’ve added year-round coaching in our private Facebook group!