Real Flower Business

Education and Business Training for Floral Designers.

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Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business. [Read more…]

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6 Week Coaching For Florists

How can you take your floral business to the next level?

Floralpreneur® Fastrack is a 6-week private coaching program with Alison Ellis designed to help you maximize your branding potential and reach the best clients.

It’s not enough to be a talented floral designer, you have to know how to attract clients, close the sale and turn a profit to truly succeed in business!

There has arguably never been a better time to buckle down and get to work on your branding and marketing, and you can get there a lot faster with my Floralpreneur® Fastrack Program! Click Here To Inquire!

We can work together once per week for 3 weeks, or once every other week for a total of 6 weeks depending on your schedule and ideal timeline.

While it can be tempting to keep doing the same thing you’ve been doing, here are some actions to take if you want to take your business to the next level:

  • Create a more compelling story for your About page.
  • Streamline your contact form and intake process to help lead clients to “yes”.
  • Get A Social Media Strategy! Blogging, pinning and sharing to IG so you’re posting on all the platforms where your clients are looking for you.
  • Update your website so it reflects your brand’s story and unique awesomeness.
  • Add more of your own voice to your sales copy.

This may sound like a lot of work, but together, we can make it a lot easier!

Inquire About Coaching

Here’s an example of what a custom coaching package looks like:

  • Three 1:1 Calls with Alison: 1. Initial call to get acquainted & set agenda (45-minutes), 2. Brand Story and Website “stuff” (90-minutes), 3. Sales Coaching & Consultations (90-minutes). ($750)
  • Website Review: I’ll create a custom screenflow to help you quickly improve your website with some key tweaks, changes and edits that you can make asap. This recorded private video allows you to watch, pause, take notes, make changes, and repeat! ($199)
  • Write/Edit Sales Copy for: Home page, About, Testimonials, Contact Form, and 2 Additional Pages or Blog Posts (you’ll write them, I’ll edit and help punch them up!). ($1,200+)
  • 6 months worth of weekly Blog Post Prompts/Social Media topics that you can write about to help develop your brand’s voice. (30 Prompts/$150 value for free!)

Investment Info:

Included in this program is over $3,000 in time and services, but in my Floralpreneur® Fastrack you get it for $1,800.

If this sounds like a good fit for you, let’s work together!

Additional Coaching Hours:

  • If you feel like you need more 1:1 time with me you can add additional calls at another time for $199/hour if you’d like.

If you’re not sure if this coaching program is right for you, you can reach out anytime! Just shoot me an e-mail at floralartvt@gmail.com

And hey, if you’re not comfortable shooting me an e-mail, then you’re definitely not ready to join me in this coaching program! (No offense, but being excited is a good sign that we could be a good fit!)

Before you buy a course or hire a coach ask if they have the qualities of a great mentor:

  1. Is this person getting amazing results in their business?
  2. Do they get those outcomes by doing what they teach?
  3. Are their clients getting amazing results, too?
  4. Are they willing to share real numbers?
  5. Is there real support and real accountability that comes along with this purchase?
  6. Will this information shorten my learning curve?

The answers should be “yes” to all of the above.

Ready to sign up?

Inquire About Coaching

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Delivery Tip For Wedding Flowers

How do you pack flowers for delivery?

Florists are always looking for hacks and tips for safe floral delivery.

There are a lot of specialized delivery units you can invest in, but check out this super simply and free delivery system I use for weddings.

I’ve had more than a few vases tip over in my van over the years, but this easy, free, reusable, recyclable delivery system is clutch!

I hope you dig today’s super quick tip.

With love from me to you,

Alison Ellis

Learn More About Alison Here

P.S. Yes those are little cocktail vases in the background filled with the side shoots of my dusty miller that I could not use in bouquets and centerpieces! Doesn’t everyone do that?

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