Who is your Ideal Customer?
That the #1 question to answer before updating your website or rebranding your biz.
While I see people referring to “ideal customers” or “ideal clients” all the time now, I rarely see it defined.
Identifying your ideal customers is a critical piece of your branding puzzle.
Every floralpreneur has her/his own ideal customer depending on where you are in your business. The ideal client for a home-based florist who’s just starting out is different from the ideal client for an established florist with a full-time staff and 25 years of experience. It’s only natural that your ideal clients might change as your business matures.
An ideal customer doesn’t need convincing; they love what you do, appreciate your work/artistry, and all they need are a few details on how to officially book with you.
Before you’ve built your brand to the point of attracting ideal clients, the concept of “customers that love you” may seem like a pie in the sky dream, however…
As you build an integrity brand with a website that represents who you are as a company/brand/designer you’ll find that ideal clients start finding you! And they’re so happy that they found you.
Who Are Your Ideal Customers?
Ideal customers are more interested in finding out what it takes to book with you than how much you charge for a centerpiece.
Ideal customers are quick to sign contracts because they bought into what you’re selling before the first phone call.
Ideal customers feel like you’re the right choice for them; they trust you!
Click below to watch my video: Who is your ideal customer?
When I started my business, Floral Artistry, in 2002 I’d never heard the term “ideal customer”. As I often recount, “it was a simpler time“… back in the early 2000’s, without the power of Google and social media to help you hone your branding and reach your ideal customers (aka the clients who LOVE what you do).
It’s not always easy to define who your ideal customers are and it can be particularly tricky when you have a wedding business where cultivating repeat business isn’t always in the cards.
Each couple is my customer only once and then, they’re married and my job is done.
Hopefully it’s a job well done and they write a rave review or send a thoughtful thank you, but the wedding day is where our contract ends.
Though our working relationship has a finite end I strive to meet and exceed expectations and choreograph a customer service experience that suits the individual client. Excellent service provides value and eliminates the competition.
Click for more: How do you prequalify customers?