Real Flower Business

Education and Business Training for Floral Designers.

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Who Is Your Ideal Customer?

How do you define an Ideal Customer?

People talk about finding “ideal clients”, but it’s rarely defined.

The simplest definition of an ideal customer is: someone you want to work with over and over and over again.

You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).

Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!

We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.

You don’t have to join me live, but I will be here every  Friday in January to walk you through the course.

Learn More HERE!

Ideal customers choose your brand easily.

They are willing to pay what you charge.

They love your website.

They love you/your personality and/or your sales staff.

They get to yes, easily.

In short…

In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!

Ideal customers say, “this is for me…she’s saying what I’m thinking!”

You want your ideal customers to read your sales copy and think “yes, this is for me”.

Does your website and social media reach your clients like this?

If not, I can help!

Click here to learn more about The Art of Good Business!

Thanks for taking the time to check out my blog and watch my tips.

Keep doing beautiful work, Floralpreneur®.

With love from me to you,

Alison

P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.

This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!

 

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How do you handle cancellations?

should you cancel your 2021 wedding or event

Will weddings and events happen in 2021?

That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont.

I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.

I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.

One florist wrote:

[Read more…]

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Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following: [Read more…]

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6 Week Coaching For Florists

How can you take your floral business to the next level?

Floralpreneur® Fastrack is a 6-week private coaching program with Alison Ellis designed to help you maximize your branding potential and reach the best clients.

It’s not enough to be a talented floral designer, you have to know how to attract clients, close the sale and turn a profit to truly succeed in business!

There has arguably never been a better time to buckle down and get to work on your branding and marketing, and you can get there a lot faster with my Floralpreneur® Fastrack Program! Click Here To Inquire!

We can work together once per week for 3 weeks, or once every other week for a total of 6 weeks depending on your schedule and ideal timeline.

While it can be tempting to keep doing the same thing you’ve been doing, here are some actions to take if you want to take your business to the next level:

  • Create a more compelling story for your About page.
  • Streamline your contact form and intake process to help lead clients to “yes”.
  • Get A Social Media Strategy! Blogging, pinning and sharing to IG so you’re posting on all the platforms where your clients are looking for you.
  • Update your website so it reflects your brand’s story and unique awesomeness.
  • Add more of your own voice to your sales copy.

This may sound like a lot of work, but together, we can make it a lot easier!

Inquire About Coaching

Here’s an example of what a custom coaching package looks like:

  • Three 1:1 Calls with Alison: 1. Initial call to get acquainted & set agenda (45-minutes), 2. Brand Story and Website “stuff” (90-minutes), 3. Sales Coaching & Consultations (90-minutes). ($750)
  • Website Review: I’ll create a custom screenflow to help you quickly improve your website with some key tweaks, changes and edits that you can make asap. This recorded private video allows you to watch, pause, take notes, make changes, and repeat! ($199)
  • Write/Edit Sales Copy for: Home page, About, Testimonials, Contact Form, and 2 Additional Pages or Blog Posts (you’ll write them, I’ll edit and help punch them up!). ($1,200+)
  • 6 months worth of weekly Blog Post Prompts/Social Media topics that you can write about to help develop your brand’s voice. (30 Prompts/$150 value for free!)

Investment Info:

Included in this program is over $3,000 in time and services, but in my Floralpreneur® Fastrack you get it for $1,800.

If this sounds like a good fit for you, let’s work together!

Additional Coaching Hours:

  • If you feel like you need more 1:1 time with me you can add additional calls at another time for $199/hour if you’d like.

If you’re not sure if this coaching program is right for you, you can reach out anytime! Just shoot me an e-mail at floralartvt@gmail.com

And hey, if you’re not comfortable shooting me an e-mail, then you’re definitely not ready to join me in this coaching program! (No offense, but being excited is a good sign that we could be a good fit!)

Before you buy a course or hire a coach ask if they have the qualities of a great mentor:

  1. Is this person getting amazing results in their business?
  2. Do they get those outcomes by doing what they teach?
  3. Are their clients getting amazing results, too?
  4. Are they willing to share real numbers?
  5. Is there real support and real accountability that comes along with this purchase?
  6. Will this information shorten my learning curve?

The answers should be “yes” to all of the above.

Ready to sign up?

Inquire About Coaching

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Wedding Postponements, Canceled Events, and Your Floral Business

Let’s talk about cancellations, deposits, refund requests and YOUR BUSINESS….

First, this is your business, which means you don’t have to do things my way.

What I do doesn’t have to be what you do. I recognize that there’s a lot to consider around postponing and pushback and you can watch a replay of my live Q&A where I address real florists’ questions.

Because what strikes me over the last couple of weeks/days is how florists are feeling sensitive and defensive about their own decisions.

For example, if a florist chooses to refund a deposit or partial deposit due to a COVID “situation”, that doesn’t mean that YOU have to refund and it doesn’t mean that you’re being judged or that you’re a bad person if you choose to keep a deposit.

It’s not unwise to amend your terms under these circumstances in order to reach an agreement with your clients.

HOWEVER YOU CHOOSE TO PROCEED UNDER THE CURRENT CONDITIONS IS UP TO YOUR BUSINESS POLICIES.

Ideally, your heart and mind are at peace with how you choose to proceed.

As a lawyer in my group put it:

You can be just as creative, and collaborative with your clients, regarding altering contract terms to fit the times, as you are in doing design work and taking care of your clients in the happier, floral area of your business.“

Frank Sinatra said, well sang, “I did it my way”….and that’s the situation you’re in now.

[Read more…]

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