I’ve just updated the free sample preview of my Flower Math course.

Can you remember who you were, before the world told you who you should be?

-Danielle LaPorte (from The Fire Starter Sessions)

In The Fire Starter Sessions, Danielle LaPorte writes, “Invest in your second nature.” She goes on to talk about “the acorn theory”; the idea that we’re all “born with a soul that shapes our destiny–that our full potential already lives within us.”

The theory was first published by James Hillman. He explains it like this:

The acorn theory expresses that unique something that we carry into the world, that is particular to us, which is connected to our “daimon”.

(The Greek word, daimon, can be considered your “inner voice”. The Roman word was genius, and the Christian word is guardian angel.)

To quote Hillman, “They are all a little bit different, yet each expresses something that you are, that you have, that is not the same as the personality you think you are.”

In other words, we must make our way through the layers of soil and compost and debris until the conditions are right and we’re ready to grow to our true potential.

Because you were born an acorn…with everything it takes to become a huge oak right inside you. And it’s been there all along.

It does take time to perfect your processes and meet (or exceed) your goals and make enough money to quit your “other job“….and the time it takes to streamline or perfect…and practice can feel pretty dark some days.

We’re going to spend some time in the dark before we can burst into the light!

So…are you reaching your full potential or are you ready for a break through?

Pro Tip: If you want to break through, you have to make sure that your brand is seen in it’s best light from the first point of contact!

And there’s a good chance that you rely on your website to make your brand’s first impression!

It’s easy to fall into a trap of thinking, “I have a website. I mean, it exists!…I updated it a year or two ago…so I’m good, right?…”

But just like anyone striving to reach their potential, your website has to break through many layers to grow from an acorn to an oak. (It’s a process!)

If you’re ready to make a stronger first impression and represent your brand in its best light, I can help you do that work in my Website Bootcamp! I share easy and effective shortcuts to help you increase engagement and attract awesome clients so that you can keep striving to reach your potential year after year! 

Every year is a good year to learn and grow (and improve your website).

CLICK HERE to learn more about how you can create your own website break through in 3 days or less!

BOOTCAMP SIGN UP!

Thanks for taking the time to read my blog today.

Keep doing beautiful work!

With love from me to you,

Alison

P.S. This post is for the late bloomers–the floralpreneurs who’ve lived a first life before pursuing a floral dream or falling into flowers as a side-hustle…

And it’s for the determined–the florists who try and try and then, try again, because there are always more layers to break through in this work to get to the light….

The florists who’ve worked slinging stems in someone else’s flower shop for a decade or two, and are finally branching out on their own….

The newly retired, newly single, new moms, new grandmas, new floristry students, basement Betty’s….

This one is for you….wherever you are on your floral journey….

I’m honored to be on this journey with you.