As a floralpreneur in the age of social media it can be difficult to avoid the pitfalls of comparison, which is why it’s important to always remember, looks can be deceiving.
We had a thaw that made it feel like spring yesterday. I was pruning my salix chaenomeloides and remembering what it looked like last summer.
These ‘fantail pussy willow’, or Japanese pussy willow, create a beautiful piece of shade in my garden. #myvermontgarden
It looks like I might sit here with a lemonade after a hard day’s work, but in reality….
The bench is actually broken. AND….it happens to be located right next to my compost pile.
Trust me, I never sit on this bench.
It’s easy to fall into the trap of believing what you see when people only share the very best of themselves.
Don’t let yourself be easily fooled.
Pause before comparing yourself to a social media presence that’s perfectly curated. (There may be a compost pile just out of the frame.)
What people really want–what clients really appreciate–is authenticity and expertise.
Of course, you want your realness to be real, real beautiful work, as well, but letting people in on what your brand is “really about”, that’s where you truly let your uniqueness shine through….your ideal clients will be attracted to that beam of trueness….the real you.
Pro tip: Honing the voice of your brand happens in these little social media moments and especially through your blog posts.
Tune into your ideal clients and tune out the competition. Click To Tweet
If you’re still working on finding your voice, then JOIN ME in March for the 2nd session of The Art Of Good Business! This is my LIVE course which begins Monday, March 13th-April 10th.
Time is running out. Register before the doors close on March 10th at 7pm EST!
The first 5 floralpreneurs who sign up will receive a FREE 1-on-1 coaching session (a $249 value).
Click HERE to read the details on The Art Of Good Business and if you’re not sure whether it’s right for you, shoot me an e-mail any time. This course will help you transform your business, but it’s not for everybody. Whether you’re a lifelong learner or you haven’t “studied” in over a decade, my course is designed to be user-friendly, informative, engaging and a major kick in the pants to start doing the work that attracts more clients who love you.
Here’s an Art Of Good Biz testimonial from Instagram:
maidenhairfloral: “Just do it!!! I’m already seeing results from the changes and adjustments that I’ve made since taking part in the class!”