My inspiration when I made today’s video was “How to be the most valuable floral designer at your company”.
THE TAKEAWAY
Thanks for watching!
Education and Business Training for Floral Designers.
By Alison Ellis Leave a Comment
My inspiration when I made today’s video was “How to be the most valuable floral designer at your company”.
THE TAKEAWAY
Thanks for watching!
By Alison Ellis Leave a Comment
If you’re not sure if Flower Math is right for you, then this free preview is the perfect first step.
Click HERE to get a look at the course now!
xo. -Alison
The goal is to make 70% profit on the cost of flowers & supplies….the rest of your COGS will come out of that 70% profit.
Pro Tip: Do you calculate your profits on flowers and supplies? If not, why not start now? It’s easy.
Here’s how it’s done:
Remember: Your additional COGs (the cost of doing business!) will come out of that 70% profit on flowers & supplies.
0.1 Have a talent for design, but don’t have a firm grasp on the business-side.
0.2 Make a profit that’s less than 70% on the cost of flowers & supplies.
0.3 Don’t charge a design fee (or labor fee) on each arrangement.
0.4 Wonder if you can give up your day-job (or bridge-job).
0.5 Overfill orders and struggle with feeling guilty about charging for your time.
0.6 Need help with floral recipes. (I share 20+ real recipes that you can easily use, copy or adapt!)
0.7 Are a home-based florist who’s never worked in a profitable flower shop.
0.8 You’re a flower farmer who’s expanding to offer wedding and event work.
0.9 Don’t feel 100% confident when you send a quote.
Satisfaction Guarantee: I am certain you will love my course, but if you don’t, I’ll give you a full refund and you can keep the downloadable pdfs included in the course (including the bonus with my list of starting prices!)
To request a refund just shoot me an e-mail and we’ll set up a time to chat so you can tell me why Flower Math didn’t work for you.
Remember: I’m happy to answer any questions you may have along the way.
You can contact me with questions at any time before, during or after taking a course.
Have a question for me? Don’t hesitate to be in touch! floralartvt@gmail.com
By Alison Ellis Leave a Comment
You’ll find multiple methods for charging for rentals, but here’s how I do it and why! Click to watch:
And if you want to learn EXACTLY how to “price for profit” on every arrangement you make, my course Flower Math course will show you how!
Rentals can be a smart income stream for your business. If you find that your clients are most-interested in renting vs. buying centerpiece vessels, then offering items for rent is one way to fill a need for your clients.
If you tend to work with clients who want to “own everything” and feel free to give flowers away at the end of the evening or re-use them for brunch, etc., then perhaps you don’t rent as many centerpiece containers, but you have some “other feature pieces” that you can rent over and over again.
It can be difficult to speculate on “what people will want” (for years and years to come….), which is why you want to start with practical rental items. (see below!)
You must consider your storage space as well. For example, if you have to rent a storage unit, do you *really* need the expense involved in storing those rental items?
Start with a few practical rental items:
2 Large fiberglass urns for ceremony/altar,
65-100 Mercury glass votives,
10-12 Lanterns (for centerpieces or to light a pathway),
Signage, table numbers, place card holders,
3-4′ columns or pillars for ceremony arrangements,
Various centerpiece vessels,
Chuppah or arbor structure(s).
Remember: Styles come and go. Don’t go “all-in” with something that’s not particularly versatile!
Pro-tip: Sometimes rentals “walk away”. Make sure you have a clear rental agreement that covers a deposit for damage, loss, etc. Every contract requires a meeting of the minds; make sure your client knows how you will bill for lost or damaged items.
Thanks for taking the time to tune in and watch.
With love from me to you,
By Alison Ellis Leave a Comment
The floral industry encompasses not only brick and mortar shops, but a growing number of home-based business owners as well, and while it may have been “out of the norm” to work from a home-studio back when I started my business in 2002, the “shop-less floral designers” have carved our own path in the flower biz.
As a home-studio florist who trained in 5 different flower shops before branching out on my own over 16 years ago, (ie opening a business from the kitchen of my 2nd story apartment!), I’ve come to realize that I was pretty lucky in my training.
As I’ve connected with super talented floral designers around the world, I’ve learned that even super talented florists sometimes struggle with pricing; including home-studio, boutique or appointment only designers, as well as brick & mortar flower shop owners!
The reason I say I was “lucky” in my training is because I was trained by different experienced florists, all with varying styles, income goals, overhead costs, employee retention rates and creativity & quality standards, etc…
No matter which shop I went to, I was taught the same pricing structure each and every time. (We even had cheat sheets at our design benches to ensure that everyone used the same guidelines.)
So by ‘lucky” I mean, I’m lucky to have never questioned my pricing model or my value because I knew without a doubt that I was following the flower shop model.
If you work from home and you’re wondering if you should charge less because you “don’t have a shop”, click to watch! This video was made for you.
And if you need more details on pricing like a flower shop, check out my FREE pricing course, Flower Boss 2: Industry Standards on Pricing,& Markups CLICK HERE to get it.
Thanks for tuning in!
Keep doing beautiful work.
xo. -Alison
Anytime is a good time of the year to plan ahead for a successful upcoming season…..but when you’re a floralpreneur® who “does it all”, it can be overwhelming to try to make the time to “think forward”.
You’re not alone! Take a few minutes to appreciate yo’self and don’t let the non-stop hustle and bustle of balancing “all the things you have to do” bog you down.
Whether you run a brick & mortar shop or you’re operating from a home-based studio, I have 3 Pricing Tips for you today, including…
I hope you’ll take a few minutes to watch my tips below and make this the year you finally master your pricing!
Click to watch, Price Talk: Live on Dec. 8th in my Facebook group (click here to join my group!).
Remember: A lack of confidence in your pricing can permeate into other aspects of your business.
Having your pricing on lock is your responsibility as a business owner. You owe it to yourself to be paid for your time and expertise.
The good news is you can make money and provide value to your clients. (Pricing is not a mystery.)
Thanks for reading! Keep doing beautiful work!
With love from me to you,