Real Flower Business

Education and Business Training for Floral Designers.

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My first podcast interview

I am happy to share my first podcast interview on From The Ground Up Floral.

When Gina invited me on, I was an immediate yes….I love talking to florists about business so this was a fun opportunity for me.

I hope you’ll take a few minutes to check it out! You can listen here: fromthegroundupfloral.media/podcast/2019/6/14/flower-math-with-alison-ellis

Here are some of the topics we talk about in our chat:

  • How I got started in the floral industry;
  • How do you make money as a home-based floral business?;
  • Industry standards on pricing;
  • Lessons from my best-worst boss;
  • A misconception I used to have about “ideal clients”;
  • The Art of Good Business (my online branding and biz building course);
  • Gina mentions that one of her favorite videos about the consequences of “adding one extra rose” (see below);
  • Should a newer designer charge less?;
  • Quoting on the spot;
  • Why grocery stores are losing out by not using Flower Math Fomulas!

You can find the podcast on iTunes and subscribe to future episodes as well! I hope you’ll make some time to listen.

Here’s the video mentioned in our interview:

Thanks to Gina for inviting me to your podcast!

Floralpreneurs sometimes ask me if I’ll ever do a podcast and while I’d never say never, you can currently find me on YouTube, Facebook, Instagram & Pinterest!

xo. -Alison

 

Read more about The Art Of Good Business HERE.

 

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Build A Better Website

Hello floralpreneurs! Do you run a one woman (or one man!) show when it comes to your website design, marketing, and overall business strategizing (i.e. what you do to attract ideal clients!)? If the answers is “yes”, I’ve got something for you!

Join me Monday, Sept. 18th in my FREE PopUp Group on Facebook with Website Tips For Florists. I’ll be live at Noon (EDT) on 9/18, but you can catch a replay in the group thru Sept. 30th.

Click HERE to join the free group!

Your website is your online storefront. It’s how the world sees you! And I know that honing your message to attract your ideal clients isn’t easy!

I’ve done a lot of work around this in my own floral design business and in my LIVE online course, The Art Of Good Business, I share with you exactly how I “do the work” to build a brand that attracts my ideal clients over and over again.

Ideal clients are a gift. I never take them for granted. Each and every time the “right client” finds me I am thrilled and reassured that the hard work I do is worth the effort! 

If you’re ready to make room for quality over quantity in your business (i.e. the RIGHT clients vs just “any” clients) I hope you’ll join me in my free PopUp group and then, make a leap to join me for The Art Of Good Business. (Door close Sept. 30th)

Not sure if my course is right for you? Get in touch! floralartvt@gmail.com 

We can even hop on the phone for a chat.

xo. -A

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10 Tips For Home-Studio Florists

Hello, Floralpreneurs!

Today I have prepared a brand new free pdf to share with you with 10 Tips for Home-Studio Florists. Grab your copy now (it’s free)!

It’s Easy.

1. Click to sign up here: Get 10 Free Tips For Home-Studio Florists

2. Confirm your subscription. (check your spam or promotions folder in case it lands there by mistake.)

3. Open the e-mail from me with your free pdf.

 

As a home-studio florist for the past 15 years I’ve learned a thing or two… First and foremost this: EVERY YEAR IS A LEARNING YEAR!

That is the truest advice for any business owner; no matter how long you’ve been in business there will always be something new to discover, overcome, “deal with”, or figure out.

No two businesses are exactly alike.

Own what makes your business unique. Share on X

Share your talents with the world.

“Perfect” isn’t always an option and in fact, it’s rarely an option.

Don’t let “less than perfect” stop you or slow you down.”

If you know a floralpreneur who’d enjoy these tips, please share them!

 

And don’t forget to join my Facebook group to connect + learn with florists around the globe.

I’ll be LIVE Tuesday morning, 9/12 at 10:00am EDT with a discussion on Building your business around Quality vs. Quantity.…and how you can make the leap from booking “any gig” to booking “better gigs”.

Hope to see you there live….or you can catch me in a replay.

Keep doing beautiful work! ​​​​​​​

 

With love from me to you,

Alison

P.S. Registration for The Art Of Good Business is OPEN NOW! Click HERE to learn more.

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