Real Flower Business

Education and Business Training for Floral Designers.

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Instagram Is Not Your Long Game

Is your Instagram engagement down?

I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!

Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!

YOU control your branding and marketing strategy…

[Read more…]

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6 Week Coaching For Florists

How can you take your floral business to the next level?

Floralpreneur® Fastrack is a 6-week private coaching program with Alison Ellis designed to help you maximize your branding potential and reach the best clients.

It’s not enough to be a talented floral designer, you have to know how to attract clients, close the sale and turn a profit to truly succeed in business!

There has arguably never been a better time to buckle down and get to work on your branding and marketing, and you can get there a lot faster with my Floralpreneur® Fastrack Program! Click Here To Inquire!

We can work together once per week for 3 weeks, or once every other week for a total of 6 weeks depending on your schedule and ideal timeline.

While it can be tempting to keep doing the same thing you’ve been doing, here are some actions to take if you want to take your business to the next level:

  • Create a more compelling story for your About page.
  • Streamline your contact form and intake process to help lead clients to “yes”.
  • Get A Social Media Strategy! Blogging, pinning and sharing to IG so you’re posting on all the platforms where your clients are looking for you.
  • Update your website so it reflects your brand’s story and unique awesomeness.
  • Add more of your own voice to your sales copy.

This may sound like a lot of work, but together, we can make it a lot easier!

Inquire About Coaching

Here’s an example of what a custom coaching package looks like:

  • Three 1:1 Calls with Alison: 1. Initial call to get acquainted & set agenda (45-minutes), 2. Brand Story and Website “stuff” (90-minutes), 3. Sales Coaching & Consultations (90-minutes). ($750)
  • Website Review: I’ll create a custom screenflow to help you quickly improve your website with some key tweaks, changes and edits that you can make asap. This recorded private video allows you to watch, pause, take notes, make changes, and repeat! ($199)
  • Write/Edit Sales Copy for: Home page, About, Testimonials, Contact Form, and 2 Additional Pages or Blog Posts (you’ll write them, I’ll edit and help punch them up!). ($1,200+)
  • 6 months worth of weekly Blog Post Prompts/Social Media topics that you can write about to help develop your brand’s voice. (30 Prompts/$150 value for free!)

Investment Info:

Included in this program is over $3,000 in time and services, but in my Floralpreneur® Fastrack you get it for $1,800.

If this sounds like a good fit for you, let’s work together!

Additional Coaching Hours:

  • If you feel like you need more 1:1 time with me you can add additional calls at another time for $199/hour if you’d like.

If you’re not sure if this coaching program is right for you, you can reach out anytime! Just shoot me an e-mail at floralartvt@gmail.com

And hey, if you’re not comfortable shooting me an e-mail, then you’re definitely not ready to join me in this coaching program! (No offense, but being excited is a good sign that we could be a good fit!)

Before you buy a course or hire a coach ask if they have the qualities of a great mentor:

  1. Is this person getting amazing results in their business?
  2. Do they get those outcomes by doing what they teach?
  3. Are their clients getting amazing results, too?
  4. Are they willing to share real numbers?
  5. Is there real support and real accountability that comes along with this purchase?
  6. Will this information shorten my learning curve?

The answers should be “yes” to all of the above.

Ready to sign up?

Inquire About Coaching

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Goals for 2020

How do you set attainable goals?

Years ago I started following Danielle LaPorte’s Desire Map for setting goals for the upcoming year. What she teaches is that you set goals based on how you want to feel in your life; not just based on what you want to accomplish or do.

I learned that I could achieve so much more by focusing on my feelings instead of just my goals (or god forbid, new year’s resolutions!), which seemed more distant and long term than something I can act upon right now.

But my desired feelings are something I can act upon at any moment. I can choose to do something that satisfies one of my desired feelings just about any time I want to.

Here’s a list of my 2020 Desired Feelings…

 

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I started making plans and setting goals years ago based on how I want to feel. #desiremapping changed so much about my life and the way I make business decisions. ❤️ To be honest, my core desired feelings haven’t changed much since I first did my desire map? It’s pretty straight forward: I want to feel Healthy. Sounds easy enough, right? ? ? ? I want to be mindful, but I’m using Mindfull because I don’t only want to feel present, but also full of ideas as well as spirit. ? ?? Grounded is always my goal because feeling out of control or overly emotional doesn’t suit me. Rooted, firm, and solid is more my style. ??? Connected carries several meanings and it’s a reminder to not get too lost in my solo projects…also, a reminder to keep up my content and teachings for florists around the world. ☎️?❤️ And finally, Steady. That’s a new one this year. It also carries several meanings: consistent, loyal, reliable, trustworthy…ALL qualities I strive towards. ⭐️?? So now you know all about what’s driving me! What are your desired feelings for 2020? What goals are you reaching towards? Share ‘em with me in a comment or shoot me a message! ? I’m rooting for you. ❤️

A post shared by Alison Ellis (@realflowerbusiness) on

So, like I said, I can achieve one of these desired feelings just about anytime I want to.

Want to feel healthy? Then, I can workout for 30 minutes or go eat a carrot.

Need to be more mindfull? Then I can meditate for 20 minutes.

Want to feel grounded? Hey, maybe the meditation already did the trick!

Not connected enough? I can make a phone call to a friend.

Need to be more steady? I could make a new schedule or update my calendar; I could also simply follow through on something I promised I’d do.

See, it’s really that easy to create small achievable goals that not only make me more successful as a business owner, but also make me feel happier and more fulfilled in my life.

I can choose to say no more easily because if it’s not aligned with my desired feelings, then it’s a no.

I can say yes more easily, too, because if I can get closer to one of my desired feeling, then the answer is yes.

If you want to learn more about Danielle LaPorte’s Desire Map click here to follow my affiliate link and get some clarity on how you can apply this process in your own journey!

By identifying 5 key desired feelings and diving deeper into this work over the years, I’ve been able to establish rules and boundaries that allow me to create space to discover more of the things I truly love and value. I hope you’ll have a year ahead filled with more of what you love, too!

With love from me to you,

Alison

 

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Best Business Plan for Florists For 2020

I help florists learn how to enjoy their business!

Having a business you LOVE is absolutely possible for you. But LOVING your business doesn’t come for free, you have to work for it!

Click below to watch my final Tuesday Q&A of 2019 and if you want to take your business further with me in 2020, CLICK HERE for more details on The Art of Good Business or CLICK HERE to enroll now.

Are you Finishing The Year Strong?

Click to watch last week’s Tuesday Q&A HERE: Home Studio Florists Questions Answered

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How To Improve Your Floral Business

How Are You Going To Improve Your Floral Business?

Step 1. Finish the year strong so you can start strong!

In today’s live Tuesday Q&A I take real questions from real florists…including questions on:

  • Freelance Floristry,
  • Florists Using Pictures That Aren’t Their Work,
  • The Cost Of Candles,
  • Last-Minute Changes,
  • When Do You Bring In Design Help,
  • Estimating Sales Goals,
  • When Florists Get Engaged,
  • & I share tips for A Discouraged Florist in her second year of business.

Click to watch:

Start your January STRONG with me in The Art Of Good Business program. Click here for details and click HERE to apply for a scholarship! Scholarship applications must be received by Dec. 10th at midnight Eastern time. Course Registration CLOSES on Dec. 20th.

Remember:

Clear Communication.

Authenticity Marketing.

Streamlined Sales Systems.

If you want to get good at sales, join me in The Art Of Good Business!

Closing note:

It’s easy to get discouraged; it’s more work to stay focused and on-task to gain momentum in your business; don’t get discouraged.

You can eliminate the competition and become the clear choice by sharing the voice of your brand.

Thanks so much for watching! Questions for me? Get in touch: floralartvt@gmail.com

xo. -Alison

 

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