Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis Leave a Comment

Welcome to April!

Welcome to April, Floralpreneur!

What’d you do this weekend? Work? Spend time with family or friends? I had a mix of both.

I spent Sunday celebrating my son’s 5th birthday, which gave me one full-day for family,

but on Saturday I fell into a project I KNEW I had to tackle, but simply did not think I had the time for; I finally updated my testimonials page on my website.

Sounds pretty B-O-R-I-N-G, I know, but reviewing testimonials is actually really fun.

(it’s a great opportunity to hop onto your website, and do some quick updates!)

 

You’ve probably heard me talk about the importance of gathering more client testimonials

and using your testimonials to attract more ideal clients,

but If you missed my free download “How to get more testimonials”,

CLICK HERE to get the free pdf today.


Once you get more testimonials, what will you do with them?

Client testimonials can tell you a lot about yourself, your business, and your brand, but they also tell other customers exactly what they need to know about working with you.

I also highly suggest you re-read your testimonials a couple of times every year, as well as any time you’re feeling “down” or  find yourself “struggling in the off season”!

 

A good read through of your testimonials and online reviews can be a great ego boost!

 

Reflect on the good work you’ve done and get yourself pumped up to exceed those standards year after year.

We can never stop learning and improving our customer service experience!

Once you gather reviews from your clients, put them on your website! Use them!

 

The reviews that describe what it was like to work with you most recently, can be powerful tools to add to your website.

 

realflowerbusiness.com, Alison Ellis, online education for florists, floristry, floral design

This April is about giving back!

 

April is my birthday month, as well as my grandmother’s, so to honor her memory this year

I’m donating 10% of ALL COURSE SALES for the month of April to the Vermont Foodbank (and in honor of my son’s birthday, I’m including sales from the last 2 days of March as well!)

 

Every $1=3 meals, so even a little bit of giving goes a long way!

 

Find my course offerings HERE!

Oh, and have a look at my new Testimonials Page HERE to see what other florists have to say about my courses!

 

Thanks, as always, for reading!

Keep
doing
beautiful
work!
With love from me to you,
Alison​​​​​​​​​​​​​​

April 3, 2017 — 4:08 pm

By Alison Ellis Leave a Comment

Get courses & Give meals!

realflowerbusiness.com, Alison Ellis, online education for florists, floristry, floral design

Hey Floralpreneurs! April is upon us!

This month I’m donating 10% of all course sales to the VT Foodbank; and because there’s no time like the present I’ll be starting with sales in the last 2 days of March, too.

$1=3 meals, which means, for example, the purchase of 12 E-mail Templates will provide 9 meals for hungry Vermonters and a purchase of Flower Math will provide 150 meals!

Thanks to everyone who’s already taken a leap to try out my courses!

Here’s what one floralpreneur wrote to me the other day:

“First off, your flower math course, email template and faster proposal courses have been the most helpful tools I could ever ask for. I have learned so much from these courses alone, it has been imperative to my confidence and ability to bring in a profit.”

I look forward to turning courses into meals with you!

Get courses; Give meals! #floralpreneur #vowtogive Click To Tweet

If you’re not sure if one of my courses is right for you, feel free to be in touch!
Find a full list of course offerings here: http://realflowerbusiness.com/courses

xo. -A

real flower business courses, Alison Ellis courses, online education for florists

April 1, 2017 — 12:29 am

By Alison Ellis Leave a Comment

The Trouble With Choices: How Too Many Decisions May Confuse Customers

When preparing a proposal and initial quote for a client it can be easy to think that “more choices are better”….Options! That’s what the people want!….right?

Well, it turns out, maybe not.

I’ve certainly come to the conclusion over the years that more options are not always better for clients, and in fact, they can even confuse a potential customer.

“There are 3 price points here…but which is the best?….is the least expensive option “good enough” or do I have to go for the highest price point?….What if I make the wrong decision and it doesn’t come out the way I’d hoped?….What if I go for the most expensive option, but it’s STILL not right for me?”

Guiding clients through the planning process and advising them on the best choice for THEM is one of the very important ways that we add value to the client experience. As designers, we know more than simply how to price out that inspiration photo from Pinterest. We know whether what a client is requesting works for their color palette, style, venue, overall vibe, budget, season and on and on.

Ideal customers tend to “trust the expert”; this is especially true when it comes to one-in-a-lifetime purchases like weddings where there’s no prior experience on which to base their decisions.

Clients often don’t know what the “best choice” may be, and  they’re already inundated with options from Pinterest, Instagram and wedding blogs, which is why leading with quality and expertise not only puts you in the position to guide the client through the process, but also provides the opportunity to set their minds at ease as they know they’re in your more than capable hands.

Peace of mind is priceless to your customers.

Check out this episode of the TED Radio Hour called Decisions, Decisions, Decisions: Click here to listen.  You’ll gain some insights into WHY too many options leave clients with less clarity and more confusion. I found the piece at the end where the fellow talks about “choice architecture” to be particularly interesting. (Sometimes it’s how we frame the choice that matters!)

Pro-tip: Look outside the floral industry to discover new ways to “up your game” and deliver even more value to your clients.

real flower business

And while we’re on the subject….

Check out my video on The worst business advice I ever took HERE!

And if you’re on the never-ending-quest to streamline your customer service process check out my downloadable courses: Wedding Workflow, 12 E-Mail Templates for Florists and How To Write Proposals That Sell!

Thanks, as always, for reading and watching!

With love from me to you,

Alison

Want to schedule a one-on-one call with me? I’m booking Strategy Sessions with floralpreneurs through Mid-May. Read more about private lessons HERE.

March 26, 2017 — 9:51 pm

By Alison Ellis Leave a Comment

My Dirty Little Secret: Confessions of a floral designer.

Hey, Floralpreneur!

Today I’m sharing a confession about my business, what it was like when I first started my business and the #1 question I know I’ll never stop answering.

I’m talking about a “dirty little secret” that many of us share.
(Don’t worry, it’s G-Rated and suitable for all audiences.)

Click to watch!


And if you’re a home-studio florist check out my 10 FREE Tips for Home Studio Florist HERE!

Let me know if you ever have any questions for me…maybe I’ll make it a topic for an upcoming video!

With love from me to you,
Alison

More Resources:

  • You’ll find a full list of my course offerings HERE.
  • And if you want to schedule a “private lesson” you can schedule a Strategy Session with me to talk one-on-one about your business. Read more about coaching HERE.

March 15, 2017 — 3:03 pm

By Alison Ellis Leave a Comment

A Hero’s Journey. The story of your business.

If you missed my Facebook Live today, check out a replay here:

The topic is the hero’s journey of your small business. I wonder if you can relate?

These are the final few days to register for Session 2 of The Art of Good Business!

Click below to see what other floralpreneurs had to say about the course.

Click here to enroll today. The first 5 Floralpreneurs to register will receive a FREE 1:1 coaching call as a bonus!

Still not sure if The Art Of Good Business is right for you? Let’s hop on a call. I’m happy to answer any questions you  may have.

Shoot me an e-mail any time at floralartvt@gmail.com

floral industry, Art of Good Business, floralpreneur

Join my Facebook group here and catch my next Livestream on Friday at 11:00am.

March 5, 2017 — 12:13 am

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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