Real Flower Business

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By Alison Ellis

Welcome to April!

Welcome to April, Floralpreneur!

What’d you do this weekend? Work? Spend time with family or friends? I had a mix of both.

I spent Sunday celebrating my son’s 5th birthday, which gave me one full-day for family,

but on Saturday I fell into a project I KNEW I had to tackle, but simply did not think I had the time for; I finally updated my testimonials page on my website.

Sounds pretty B-O-R-I-N-G, I know, but reviewing testimonials is actually really fun.

(it’s a great opportunity to hop onto your website, and do some quick updates!)

 

You’ve probably heard me talk about the importance of gathering more client testimonials

and using your testimonials to attract more ideal clients,

but If you missed my free download “How to get more testimonials”,

CLICK HERE to get the free pdf today.


Once you get more testimonials, what will you do with them?

Client testimonials can tell you a lot about yourself, your business, and your brand, but they also tell other customers exactly what they need to know about working with you.

I also highly suggest you re-read your testimonials a couple of times every year, as well as any time you’re feeling “down” or  find yourself “struggling in the off season”!

 

A good read through of your testimonials and online reviews can be a great ego boost!

 

Reflect on the good work you’ve done and get yourself pumped up to exceed those standards year after year.

We can never stop learning and improving our customer service experience!

Once you gather reviews from your clients, put them on your website! Use them!

 

The reviews that describe what it was like to work with you most recently, can be powerful tools to add to your website.

 

realflowerbusiness.com, Alison Ellis, online education for florists, floristry, floral design

This April is about giving back!

 

April is my birthday month, as well as my grandmother’s, so to honor her memory this year

I’m donating 10% of ALL COURSE SALES for the month of April to the Vermont Foodbank (and in honor of my son’s birthday, I’m including sales from the last 2 days of March as well!)

 

Every $1=3 meals, so even a little bit of giving goes a long way!

 

Find my course offerings HERE!

Oh, and have a look at my new Testimonials Page HERE to see what other florists have to say about my courses!

 

Thanks, as always, for reading!

Keep
doing
beautiful
work!
With love from me to you,
Alison​​​​​​​​​​​​​​

April 3, 2017 — 4:08 pm

By Alison Ellis

Get courses & Give meals!

realflowerbusiness.com, Alison Ellis, online education for florists, floristry, floral design

Hey Floralpreneurs! April is upon us!

This month I’m donating 10% of all course sales to the VT Foodbank; and because there’s no time like the present I’ll be starting with sales in the last 2 days of March, too.

$1=3 meals, which means, for example, the purchase of 12 E-mail Templates will provide 9 meals for hungry Vermonters and a purchase of Flower Math will provide 150 meals!

Thanks to everyone who’s already taken a leap to try out my courses!

Here’s what one floralpreneur wrote to me the other day:

“First off, your flower math course, email template and faster proposal courses have been the most helpful tools I could ever ask for. I have learned so much from these courses alone, it has been imperative to my confidence and ability to bring in a profit.”

I look forward to turning courses into meals with you!

Get courses; Give meals! #floralpreneur #vowtogive Share on X

If you’re not sure if one of my courses is right for you, feel free to be in touch!
Find a full list of course offerings here: http://realflowerbusiness.com/courses

xo. -A

real flower business courses, Alison Ellis courses, online education for florists

April 1, 2017 — 12:29 am

By Alison Ellis

A Hero’s Journey. The story of your business.

If you missed my Facebook Live today, check out a replay here:

The topic is the hero’s journey of your small business. I wonder if you can relate?

These are the final few days to register for Session 2 of The Art of Good Business!

Click below to see what other floralpreneurs had to say about the course.

Click here to enroll today. The first 5 Floralpreneurs to register will receive a FREE 1:1 coaching call as a bonus!

Still not sure if The Art Of Good Business is right for you? Let’s hop on a call. I’m happy to answer any questions you  may have.

Shoot me an e-mail any time at floralartvt@gmail.com

floral industry, Art of Good Business, floralpreneur

Join my Facebook group here and catch my next Livestream on Friday at 11:00am.

March 5, 2017 — 12:13 am

By Alison Ellis

Looks Can Be Deceiving

As a floralpreneur in the age of social media it can be difficult to avoid the pitfalls of comparison, which is why it’s important to always remember, looks can be deceiving.

We had a thaw that made it feel like spring yesterday. I was pruning my salix chaenomeloides and remembering what it looked like last summer.

These ‘fantail pussy willow’, or Japanese pussy willow, create a beautiful piece of shade in my garden. #myvermontgarden

It looks like I might sit here with a lemonade after a hard day’s work, but in reality….

The bench is actually broken. AND….it happens to be located right next to my compost pile.

Trust me, I never sit on this bench.

It’s easy to fall into the trap of believing what you see when people only share the very best of themselves.

Don’t let yourself be easily fooled.

Pause before comparing yourself to a social media presence that’s perfectly curated. (There may be a compost pile just out of the frame.)

What people really want–what clients really appreciate–is authenticity and expertise.

Of course, you want your realness to be real, real beautiful work, as well, but letting people in on what your brand is “really about”, that’s where you truly let your uniqueness shine through….your ideal clients will be attracted to that beam of trueness….the real you.

Pro tip: Honing the voice of your brand happens in these little social media moments and especially through your blog posts.


Tune into your ideal clients and tune out the competition. Share on X

If you’re still working on finding your voice, then JOIN ME in March for the 2nd session of The Art Of Good Business! This is my LIVE course which begins Monday, March 13th-April 10th.

Time is running out. Register before the doors close on March 10th at 7pm EST!

The first 5 floralpreneurs who sign up will receive a FREE 1-on-1 coaching session (a $249 value).

Click HERE to read the details on The Art Of Good Business and if you’re not sure whether it’s right for you, shoot me an e-mail any time. This course will help you transform your business, but it’s not for everybody. Whether you’re a lifelong learner or you haven’t “studied” in over a decade, my course is designed to be user-friendly, informative, engaging and a major kick in the pants to start doing the work that attracts more clients who love you.


Here’s an Art Of Good Biz testimonial from Instagram:

maidenhairfloral: “Just do it!!! I’m already seeing results from the changes and adjustments that I’ve made since taking part in the class!”

Click HERE to sign up TODAY!

February 26, 2017 — 6:44 pm

By Alison Ellis

The Art Of Good Business: Session 2

I just completed my very first live course and it was so much fun, I’ve decided to do it again in March.

If you missed out on The Art Of Good Business in January, join me in March!

Floralpreneurs have already implemented changes over the past few weeks and reported some major “a-ha moments”.

The Art Of Good Business is an online course designed to show you how to attract ideal clients, improve your website engagement, choreograph outstanding customer service and eliminate your competition.

Free Bonus: The first 5 floralpreneurs who sign up will receive a free one-on-one coaching session. (Value $249)

Read all the details on the LIVE course HERE. Registration closes March 10th at 11pm EST.

 

Read all the details and see the course schedule here.

Testimonial:

“After taking Alison’s class I clearly see that once I create my business model based on her guidance, I will have a template to grow my brand that can be only and uniquely mine. The class is broken down into easy to follow format and you can jump around as needed while remaining on target. However, I do suggest that you make sure to utilize all the content…trust me you do not want to miss a thing. The program is soul searching as well as thought provoking. Each time I go back over the material, I see things in a deeper hue. I’ve learned about myself, my belief system, my ideal client, my accountability, and my personal wisdom (yes! I have some!) I’ve been given a roadmap for business success that will be a baseline for my future growth. And here is another fantastic result of The Art of Good Business, I have acquired new confidence in my ability to manage all that office stuff! It must show because four weeks into the class the inquiries started coming, I booked three clients and have two new prospects!

Alison has put her heart and her vast knowledge into this class. She is open and supportive. Honest and kind. She will tell the truth. She is clear and concise. She is a bit of a genius and she’ll bring out the genius in you! Her class is one of a kind because of all the backing and support she offers.

Believe me, I’ve taken a lot of “let me help you” classes. This is the first one that has held me accountable for my personal implementation and success.

I won’t lie, at first, I thought, this is not my forte, this is going to be a challenge…

But Alison’s approach is to encourage us to take some action, because it all adds up. One success leads to the next and soon it was fun! My new discoveries are exciting, I found myself not wanting it to end, and was pleased to discover that the information in the class will always be available to me.

Alison is personally invested in your future. She really cares that you grow and implement change for positive results. Most of all she believes in your success. And she is ever guiding you to “keep doing beautiful work!”

I encourage you to indulge in the Art of Good Business. I promise when you are done, your journey to business success will have just begun.”

RR – Rebecca Raymond Floral

 

What if you can’t “join me live”? No problem. You can do this course at your own pace!

I’m offering live support to encourage you to get started and implement changes, but you can catch up on anything you may “miss” along the way.

You can even skip around…do whatever feels the most worthwhile to you in your business, right now!

The important thing is that you get started! Enroll Today!

I hope you’ll join me on a journey to build an integrity brand and find more customers that love you!

 

Read my core values HERE.

February 12, 2017 — 4:30 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

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FREE RESOURCES:

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Wedding Bouquet Tips

AS SEEN ON:

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