Education and Business Training for Floral Designers.
I invited floralpreneurs to join me for a LIVE chat in my Facebook group in December so I could share what I’m obsessed with in my business right now…and what I plan to stay obsessed with for the forseeable future. I hope you’ll watch and get obsessed, too!
Click to watch!
And if you’re ready to “get obsessed” and you’re interested in The Art of Good Business CLICK HERE.
If you’d like to see a full list of my courses, Click here.
As a floral designer, you want people to value what you do; your time, your art, your expertise, and your unique, quality blooms!….all these elements come together to create your own unique brand, and that’s what brings value to your clients.
If you want clients to value your work, you do have to provide a quality product, however, there’s a bit more to it in my opinion.
If you want others to value your time and your work, you must in turn value the work of OTHER creatives, including their time, art and expertise.
It’s much easier to “increase your value” in a genuine way if you walk the walk in your own life as well.
If you’re someone who feels like everyone else is “too expensive” or “not worth THAT MUCH”, then it can be a challenge to demand that clients value what YOU do.
Finding value in others should come with ease if you aim to be the owner of a brand with integrity.
What feels “worth it” to you?
What are you willing to invest in? For business? For pleasure?
What artisan/creative/specialty product are you eager to pay for?
Who do you tip more than 20%?
Who (or what brand) sets a price that you do not question?
Your ideal clients feel the exact same way about you/your business as you feel about the products & services you value and are willing to pay for.
Clients must experience value from your brand.
And a good brand recognizes the value in others’ work as well.
Whether that’s the photographer, the caterer, the venue, the invitations…
It’s just good for business to acknowledge the importance of other businesses.
Value your work AND the work of others. Share on X
Quality shoes
Locally grown veggies and fruits
Eggs from my neighbor’s chickens
Fairtrade coffee
Freshly baked pies from the woman up the road
A great hair stylist
Education or workshops that help better my business!
When you “spend easily”, you’re an ideal client for the business you’re buying from!
What can you do to make your clients feel your value and, as a result, “spend easily” with you?
Find a full list of course offerings HERE. (including: 10 E-Mail Templates for Florists. Save $10 Off an Template Bundle HERE.)
Plus a free bonus: How to Ask For A Testimonial.
If you’ve been in the floral business for more than a hot-minute you’ve probably experienced a client whose budget simply doesn’t align with their wishes.
Wedding pros tend to blame Pinterest for this “unrealistic budget epidemic”, but the truth of the matter is that all businesses experience this issue. Many skilled & experienced business owners manage to convert an “unrealistic budget client” into an “I’ll pay anything customer”….because there’s a way of selling and serving a client at the same time that establishes a level of trust.
Unrealistic expectations around their floral budget does not mean the customer is “uneducated”.
An “uneducated customer” is an opportunity.
When a client understands the value of the service, they start to realize how much they actually want it.
Some florists may not be able to “get more money” from a client’s budget, however by expressing their willingness to do what they can to “make it work”, the client feels the value of service and expertise and proceeds with the knowledge that while her dream doesn’t fit their budget, they’re still getting the most “bang for their buck”.
There’s no right answer here…just for the record.
You don’t have to ALWAYS “do whatever it takes” to make it work…
You also don’t HAVE TO say “nope, this budget won’t work” if you want to make it work (as long as you can still turn a profit).
We can’t do everything and anything a client requests.
We should choose to create rules that align with our business goals.
Click to watch a video I made for Flirty Fleurs where I share how I address the question, “Are these flowers expensive?”:
To paraphrase The Rolling Stones, “Time is on my side….yes it is!” …meaning, the longer I’ve been in business, the easier it’s become to navigate these budget conversations.
If you’re not making a deliberate effort to streamline and improve communication, so your clients understand exactly “how this is gonna work”, you’re not doing enough to ensure your longterm success.
Standards and boundaries clear the path to reaching your ideal clients.
And when it comes to unrealistic budget expectations, I must quote The Stones, yet again, “You can’t always get what you want. But if you try, sometimes, you might find, you get what you need.” (Awwww, yeah.)
Setting boundaries takes practice. And confidence. And more practice.
Thanks for taking some time out of your day to stop by my site.
Keep doing beautiful work, floralpreneur®!
With love from me to you,
Alison
P. S. Have you joined my Facebook group yet? Click HERE to join & I’ll see you in the group!
Additional resources:
As commander-in-chief of my one-woman floral army, balancing time between my design bench and my office means my commitment to prompt e-mail replies can be a challenge.
One way businesses attempt to provide a prompt e-mail response is, of course, by setting up an auto-reply.
It starts out as an “away message” for a winter break…and then, it turns into a regular habit…24/7 auto-reply.
As prompt as it may be, an auto-response is not a personal reply…so while it’s prompt, it’s also impersonal.
The bottom line is this: An auto-reply does not feel like customer service.
Click to watch why I think it’s time to rethink the auto-reply (and what to do instead):
There’s a time and a place for automation, but if you pride yourself on customer service, then, limit your reliance on auto-respond and lead clients through the booking and sales process with personalized service that’s unique to your brand–not straight out of the can!
I write my own email replies, but I follow some basic templates I’ve perfected after over 20 years in business! If you want to establish more authority and stop over-thinking your email replies, my Email Templates for Florists help you save time and close sales with customers in a clear, professional manner without sounding fake or phony!
Over the years, I’ve learned how to streamline my processes while establishing authority and trust in my e-mail communication. This allows me to pre-qualify and weed out price shoppers, book clients more quickly and gently guide customers through the sale.
That’s why I created my E-mail Templates for Florists to help navigate some of the most frequent (& sometimes difficult!) customer conversations so that you can spend less time worrying about how to say “no” and more time booking great clients.
Florists who use my templates….
You can spend HOURS trying to figure out how to say something “just right” or you can do something that will change your life…which is what florists tell me all the time about my templates! Try ’em. You’ll like ’em.
Melissa said:
“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell………ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys 😉”
Best price=Buy a bundle (click for e-mail template bundle pricing!