If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!
The truth is, there isn’t just 1 right way to become a florist!
There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.
For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.
And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).
Let’s face it, there’s so much more to know as a florist than “just flowers”!
The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.
And just learning from YouTube videos isn’t enough.
And letting 20 years pass between your last in-person learning experience isn’t enough either.
Never stop learning in your business and your life–and keep doing beautiful work!
With love from me to you,
Alison
