How do you prequalify clients?
It took me several years of building my floral design business before I felt like I finally started to hone in on my pre-qualification process.
Not every customer can be my customer.
OK, I’d heard that before, but I really, really wanted more customers! How was I supposed to ignore perfectly decent customers in pursuit of only the right ones? (This felt risky.)
Well, it wasn’t “easy” and it did take some practice, but I spent the new few years zeroing-in on the clients that I really wanted to work with and soon, I had a calendar that was 90% filled with “my ideal customers”.
(OK, I totally made up that number….maybe it was 88%?….maybe 95%….I didn’t do the math, but my customers rocked. I was psyched with almost every single client.)
It took me years, but now I understand that attracting the right customers to my business is not about mass appeal; it’s about niche appeal.
So what’s unique about you?
That’s what’s marketable about you/your brand.
If we want to attract “better gigs”, we must show our ideal customers who we are.
Click to watch: Prequalifying Clients, Live from Facebook.
Prequalifying is a form of customer service.
Save yourself time and save clients time, too, by identifying early-on that you’re just not the right fit.
Make prequalifying part of your workflow.
Successful business owners don’t waste time in unnecessary meetings.
CEO’s say No to things that don’t fit the vision.
We must be in love with our brand if we want customers to love it, too.
I know so much about my potential clients, even the ones who don’t book me, because their inquiry forms tell me a lot of important details about who they are….beyond just “we’re planning a wedding”.
My pre-qualification process feels like customer service.
It’s worth taking the time to get to know my ideal clients so I can more easily attract them AND more easily identify the clients who won’t be “ideal” for my company.
Remember: Ideal customers don’t need convincing. They already dig you.
Thanks for reading & watching!
With love from me to you,